Senior Product Manager, Community & Social

Fi • New York, NY

9d • Onsite

About The Position

Fi is looking for a Senior Product Manager, Community & Social to lead the next chapter of our company, which is built around community. This role will be responsible for scaling community features from a feature into a growth engine. The ideal candidate will have experience defining the long-term vision for social features, driving habit formation, and working cross-functionally to deliver impactful products. Fi is a passionate team dedicated to transforming the human-pet relationship through cutting-edge technology, aiming to improve the lives of millions of pets by bridging the communication gap between pets and humans.

Requirements

• 3-5 years shipping social or gamification features at scale in a consumer product.
• Fluent in industry best practices and able to speak to specific loops built and their impact.
• Behavioral design intuition: thinking in habits, hooks, streaks, and reciprocity.
• Social-as-acquisition thinking: treating social features as a growth channel, not just a retention surface.
• Mobile product depth across iOS and Android including notification fatigue, deep linking, share sheets, and App Store policies.
• Experience using modern AI tooling daily to spec features, analyze engagement data, and prototype loops.
• A genuine care for making life better for dogs and their owners.

Nice To Haves

• Borrowing what works from platforms like Strava, Duolingo, and Fitbit.
• Designing for Fi's unique constraint: your dog can't tap the screen.
• Using Claude and cowork.
• Shipping faster than a traditional PM cycle allows.

Responsibilities

• Define the long-term vision for community and social features including leaderboards, streaks, friend graphs, group features, and local connection.
• Carry the work from concept to launch for community and social features.
• Frame social features as a growth channel where users bring in other users because the product is better with friends.
• Design notification, streak, and re-engagement mechanics that make Fi a daily ritual, with a clear theory of how habits form.
• Work closely with engineering, design, ML, data, marketing, and CX to ship on a weekly cadence.
• Set the bar on metrics such as sessions, return rate, viral coefficient, and social actions per user.
• Run experiments to move key metrics.

Benefits

• Flexible PTO
• Full medical, dental, and vision insurance
• Access to One Medical, Kindbody, and Talkspace
• Dog-friendly office
• $500 annual donation to a dog charity of your choice through our BarkBack Program
• Free Fi Membership for pets
• Gifting program for friends and family

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed