Senior Product Manager, Ads Exchange
About The Position
Life360 is seeking a Senior Product Manager to lead and scale its programmatic advertising exchange and SSP capabilities within its growing Ads business. This role requires a blend of operational ownership, strategic product leadership, and hands-on collaboration with Engineering, Programmatic, Sales, and Partner teams. The individual will be the primary product owner for the exchange's stability, performance, and evolution, managing daily operations, guiding the roadmap, and working with supply and demand partners for optimization. The role also includes ownership of Ad Quality for both the Exchange and the Life360 app. The Senior Product Manager will balance immediate operational needs and revenue impact with long-term platform scalability, reliability, and market competitiveness. This is a highly cross-functional role in a fast-paced, technically complex environment, demanding comfort with ambiguity, strong prioritization skills, and the ability to align stakeholders.
Requirements
- 5+ years of experience in Product Management within AdTech, with deep familiarity with programmatic advertising, SSPs, exchanges, and supply and demand dynamics.
- Bachelor’s degree or equivalent practical experience required; advanced degree is a plus.
- Deep familiarity with programmatic advertising and standards, including OpenRTB, Prebid (client-side and server-side), and Google Open Bidding (including troubleshooting, optimization, and integration best practices).
- Experience working with header bidding and auction dynamics (latency, timeouts, bid caching, floors, demand routing, identity/consent signals, and win-rate optimization) across Web, Mobile, and CTV.
- Proven track record of owning complex, high-scale platforms where operational excellence, reliability, and monetization are critical to business success.
- Strong ability to lead in ambiguous, fast-changing environments, balancing short-term operational needs with long-term strategic goals.
- Experience working closely with Engineering teams on technically complex systems, including backlog ownership, sprint execution, and tradeoff decision-making.
- Demonstrated success collaborating across cross-functional teams such as Programmatic, Sales, Partnerships, Marketing, Finance, and Legal.
- Ability to assess business and revenue impact quickly, prioritize effectively, and drive clear decisions during incidents and high-pressure situations.
- Excellent communication skills, with the ability to influence and align both technical and non-technical stakeholders, including senior leadership.
- Strong analytical and problem-solving skills, with comfort using data to guide prioritization, optimization, and strategic planning.
- Experience representing a company externally with partners and at industry events, and staying current on market trends, competitive landscape, and emerging technologies.
Responsibilities
- Own exchange operations and performance by serving as the primary product owner for exchange-related issues, integrations, and reliability, ensuring ongoing stability and rapid resolution of incidents in partnership with Engineering and Programmatic stakeholders.
- Provide strategic product leadership by defining and maintaining the product vision and roadmap for programmatic and exchange offerings, aligning priorities with company goals, market trends, and leadership direction.
- Drive monetization and exchange optimization by applying expertise in supply and demand dynamics, auction mechanics, pricing, formats, and partner mix to improve performance and scalability.
- Own and evolve programmatic integrations across OpenRTB, Prebid (client and server), and Google Open Bidding, ensuring high-quality bid flow, measurement, and partner performance across Web, Mobile, and CTV.
- Manage product-related partner relationships by supporting SSP, DSP, and technology integrations, troubleshooting complex issues, driving post-integration optimization, and acting as an internal advocate for partner needs and constraints.
- Drive future-looking platform investments by evaluating industry shifts, including AI-driven buying and selling protocols, ensuring Life360 remains well-positioned as the ad tech ecosystem evolves.
- Collaborate cross-functionally with Sales, Marketing, Finance, Legal, and Business Development teams to ensure alignment, clear communication, and effective execution.
Benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer life and disability as well as supplemental plans for medical and dental for Canadian employees.
- 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
- Paid parental leave
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment.
- Free Life360 Platinum Membership Tile trackers
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What This Job Offers
Job Type
Full-time
Career Level
Senior
