Senior Product Manager, Advertising – Exchange Optimization

Roku•Boston, MA

7h•Hybrid

About The Position

Roku is seeking a Senior Product Manager to lead exchange optimization initiatives within Roku's advertising platform, driving programmatic CTV innovation at scale. In this role, you will own the strategy and execution of how Roku's exchange delivers optimal outcomes for advertisers, maximizes revenue, and operates with efficiency across a real-time bidding environment powered by more than 100 million household devices. You will pioneer projects across traffic shaping, dynamic price floors, deal optimization, and outcome-driven auction mechanics, partnering closely with data science, engineering, and demand partner teams. You will define product requirements, design experimentation frameworks, and translate complex advertiser and marketplace signals into algorithmic improvements that balance yield, latency, and user experience. This is a unique opportunity for a product leader who deeply understands programmatic ad tech ecosystems to shape how Roku collaborates with the world's leading adtech companies and industry groups such as the IAB Tech Lab. The ideal candidate thrives in technically complex environments, brings a strategic mindset paired with strong execution skills, and is energized by building at the intersection of data, engineering, and advertising.

Requirements

6+ years of product management experience, with at least 3 years at an RTB-enabled ad tech company such as a large publisher operating a scaled exchange, SSP, or DSP, with direct involvement in programmatic optimization at scale
Deep understanding of real-time bidding and exchange dynamics including auction mechanics, bid request and response protocols, and supply path optimization
Advertising DNA: Strong understanding of advertiser and agency dynamics and how different parties interact with DSPs, SSPs, and publishers
Experience deploying ML-driven optimization models at scale in an RTB environment
Strong statistical analysis and data interpretation skills with the ability to design and evaluate experiments
Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders
Strong written and verbal communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences
Strategic thinking combined with strong execution skills, with the ability to see the big picture while driving into the details
Bachelor's degree or equivalent experience in a quantitative or technical field

Responsibilities

Partner with data science and engineering teams to design, test, and maintain algorithms for dynamic price floor optimization using real-time signals such as demand density, device and content context, seasonality, and competing bid landscape to maximize auction outcomes
Develop traffic shaping strategies that route and pace bid requests across supply paths, SSPs, DSPs, and inventory tiers to balance latency, timeout rates, and win-rate economics within CTV's unique ad pod and long-form video environment
Build and iterate on auction mechanics including pricing dynamics, pod optimization, and floor personalization to improve yield
Own experimentation execution for pricing and routing changes with clear measurement of impact on fill rate, CPM, latency, revenue, and user experience
Analyze the impact of various bid request signals on advertiser and exchange outcomes
Model and forecast supply and demand elasticity by inventory segment including device type, content genre, daypart, and geography to inform pricing and packaging strategy
Partner with engineering to productionize optimization models into production systems
Monitor exchange health metrics such as QPS, timeout rates, win rate, revenue per mille, and bid density
Collaborate with demand partner teams to translate business goals including revenue targets, fill guarantees, and publisher relationships into algorithmic constraints and objectives
Stay current on programmatic and CTV ecosystem shifts including SSP consolidation, curation, supply path optimization trends, and privacy-driven identity changes to adapt strategies accordingly
Engage directly with industry groups such as the IAB Tech Lab to understand demand partner perspectives and identify opportunities for more efficient collaboration
Define product requirements, user stories, and acceptance criteria for complex technical features
Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders