Senior Product Information Specialist

WPP ProductionDetroit, MI
Hybrid

About The Position

We are seeking a Senior Product Information Specialist to drive critical automotive product compliance, technology communications, and digital content reviews across multiple agencies and client teams. This unique hybrid role combines strong project management expertise with a passion for vehicle technology, software-enabled features, and digital customer experiences. The ideal candidate thrives in a fast-paced agency environment, understands creative and production workflows, and is eager to build expertise in connected vehicle technologies such as infotainment systems, driver assist features, mobile applications, and digital retail experiences. This individual will serve as product liaison across internal teams, agency partners, engineering stakeholders, legal/compliance teams, and clients. Success in this role requires exceptional organization, relationship-building, communication, and problem-solving skills, along with curiosity, knowledge and enthusiasm for emerging automotive technologies. The ideal candidate is service-oriented, proactive, detail-focused, and solutions-driven. They embrace process improvement, enjoy collaborating across disciplines, and are energized by helping teams deliver accurate, compliant, and high-quality work on time.

Requirements

  • 5+ years of experience in automotive product compliance, project management, agency operations, or related fields.
  • Strong understanding of project management disciplines, workflow processes, and cross-functional collaboration.
  • Interest and/or experience in automotive technology, connected vehicle systems, software-enabled products, or digital customer experiences.
  • Experience managing multiple projects and stakeholders in fast-paced environments with tight deadlines.
  • Excellent organizational, prioritization, and problem-solving abilities.
  • Strong verbal and written communication skills, including the ability to manage client communications professionally and effectively; prior client relationship management experience is preferred.
  • Ability to work independently while collaborating effectively across multidisciplinary teams.
  • Comfortable navigating ambiguity and making informed decisions quickly.
  • Proficiency with Microsoft Office, Ziflow and willingness to learn new systems and workflow tools.

Nice To Haves

  • Familiarity with digital content production, asset management, metadata organization, or creative workflows preferred.
  • Automotive, technology, agency, engineering, or compliance experience preferred.
  • Knowledge of social, digital, and emerging media platforms is a plus.
  • Curious and eager to continuously learn about new technologies and industry trends
  • Service-oriented and relationship-driven
  • Highly detail-oriented with strong critical thinking skills
  • Adaptable, proactive, and solutions-focused
  • Passionate about improving processes and team collaboration
  • Enthusiastic about the intersection of automotive experiences, software, and digital innovation

Responsibilities

  • Manage the in-vehicle screen request workflow and reviews to ensure technology representations, feature availability, and digital experiences are accurate and compliant.
  • Develop working knowledge of vehicle technologies, digital ecosystems, and connected experiences including in-vehicle software, driver assist technologies, in-vehicle displays, vehicle apps, and related software features.
  • Collaborate with engineers, product teams, and agency partners to ensure accurate representation of assigned technology features and functionality across communications and marketing assets.
  • Review creative materials, digital experiences, claims, product messaging, imagery, and disclaimers to ensure compliance, accuracy, and alignment with product functionality.
  • Support the organization, ingestion, tracking, and maintenance of technology-related assets, metadata, and documentation for cross-functional team use.
  • Assist in gathering, organizing, and communicating product information, technology updates, and feature changes to internal and external teams.
  • Participate in technology demonstrations to help creative and production teams identify efficient and effective ways to communicate complex product and technology features to consumers.
  • Support AI efforts designed to align cross-functional teams and agency partners on product information, claims substantiation, and messaging consistency, helping ensure accurate and cohesive communications across all channels.
  • Monitor project queues, prioritize requests, and manage intake processes for the Technology team within internal workflow systems.
  • Manage multiple concurrent projects and workflows across creative, compliance, product information, and technology teams.
  • Coordinate timelines, priorities, dependencies, and deliverables to ensure projects are completed accurately and on schedule.
  • Track project status, identify risks or bottlenecks, and proactively resolve issues to maintain delivery timelines.
  • Support quality control efforts to ensure completeness, accuracy, and compliance of all deliverables and associated documentation.
  • Provide reporting and operational visibility regarding project status, and workflow efficiencies.
  • Identify and implement opportunities for process improvements, workflow optimization, and system enhancements.
  • Build and maintain strong working relationships with agency teams, clients, engineers, designers, product specialists, and compliance partners.
  • Communicate clearly, concisely, and effectively with stakeholders at all levels, tailoring information appropriately to audience and business needs.
  • Promote collaboration, accountability, and a solutions-oriented culture across teams.
  • Support onboarding, training, and adoption of internal tools, workflows, and best practices.
  • Contribute to a positive team environment focused on continuous learning, adaptability, and operational excellence.

Benefits

  • Access to diverse projects
  • Global career opportunities
  • Backing of WPP’s unmatched network
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