Senior Product Development Manager – Store Brands

CVS Health•Woonsocket, RI

9d•$82,940 - $182,549•Hybrid

About The Position

The Senior Product Development Manager supports the growth of CVS Health’s Store Brands portfolio by developing and executing product development initiatives aligned with broader business strategy. The role owns products’ full lifecycle, including roadmap development, discovery, hands-on product development, cross-functional coordination, launch execution, in-market performance management and optimization, and potentially product discontinuation. The position manages a portfolio of hundreds of items across multiple categories and product types, reports to the Lead Director of Product Development, and manages a dedicated Assistant Product Development Manager. The manager partners with Quality Assurance and Regulatory Affairs to help ensure product, formulation, and factory compliance with company standards and external regulations. They collaborate with Packaging, Brand, Business, and Consumer Experience teams across the product lifecycle; oversee supplier selection, relationships, and strategic negotiations; liaise with Inventory and Supply Chain to maintain product availability and address supply challenges; and partner with Category Management to drive performance and align development with category strategies. The successful candidate is entrepreneurial, business-savvy, curious, productive in a fast-paced collaborative environment, and able to balance multiple priorities. The role requires strong analytical, communication, negotiation, project ownership, and relationship-building skills, as well as reliable attendance during normal working hours established by the leader. The current schedule is three days per week in the office, and travel of up to 10% is expected. A bachelor’s degree is required. The stated pay range is $82,940 to $182,549, with eligibility for a CVS Health bonus, commission, or short-term incentive program and an equity award target.

Requirements

At least 7 years of retail or business management experience, or equivalent education contributing to the experience requirement.
At least 3–5 years of retail and/or product development experience, with a strong understanding of the retail model, Consumer Packaged Goods industry, merchandising principles, and delivering to customer needs.
At least 3 years of experience using business analytics, ideally including retail data structures such as market data, business cases, and P&L.
At least 5–8 years of experience in retail, category management, CPG product development, product lifecycle management, or product brand management.
At least 3 years of experience negotiating and managing supplier and costing relationships.
A proven ability to use communication tools, data, and business case frameworks to influence others with and without implicit authority.
Excellent verbal and written communication skills, including communication with executive leadership.
Ability to distill complex ideas into simpler frameworks and illustrations.
Strong attention to detail and ability to manage multiple tasks and projects simultaneously, own deliverables end to end, prioritize effectively, and work in a dynamic environment.
Ability to work with little oversight while delivering accurate, high-quality work by deadlines.
A continual improvement mindset focused on simplicity and improving colleague and customer experience.
Strong interpersonal skills and ability to build trust and collaborate toward shared goals.
Regular and reliable attendance during normal working hours established by the leader; the current schedule is 3 days per week in office.
Proficient to advanced skills in Microsoft Office Suite.
Bachelor’s degree.
Ability to travel up to 10%.

Nice To Haves

Experience in a related product segment such as Consumer Health Care, Beauty & Personal Care, or Consumables.
Experience with MS Co-Pilot or similar AI platforms.
Experience managing P&L or other financial frameworks.
Previous experience managing a team or direct reports and ability to mentor subordinates.

Responsibilities

Develop and execute product development initiatives aligned with broader business strategic goals.
Own the product lifecycle, from roadmap development and discovery through hands-on development, launch coordination, in-market performance management and optimization, and potentially discontinuation.
Manage a portfolio of hundreds of items across multiple categories and product types.
Coordinate with internal and external cross-functional partners to support successful, timely product launches.
Partner with Quality Assurance and Regulatory Affairs to ensure product, formulation, and factory compliance with internal standards and external regulations.
Collaborate with Packaging, Brand, Business, and Consumer Experience teams throughout the product lifecycle.
Oversee vendor selection and supplier relationship management, including strategic negotiations.
Serve as a primary liaison with Inventory and Supply Chain to maintain product availability and resolve supply-related challenges.
Partner with Category Management to drive business performance and align product development with category strategies.
Manage and mentor a dedicated Assistant Product Development Manager.
Use sales, market, customer research, trends, and empirical data to derive insights and develop structured hypotheses.
Own deliverables end to end, manage multiple tasks and projects, prioritize workload, and meet deadlines with accurate, high-quality work.
Execute additional tasks as directed by a supervisor or manager.
Travel up to 10%.