Senior Product Development Manager – Store Brands

CVS Health • Woonsocket, RI

7d • Hybrid

About The Position

CVS Health is hiring a Senior Product Development Manager to support growth of its Store Brands portfolio. The role owns the full product lifecycle for a portfolio of hundreds of products across multiple categories, from roadmap development and discovery through product development, launch coordination, in-market performance management, optimization, and potentially discontinuation. The position aligns product initiatives with broader business strategy and ensures products meet customer needs and support sustained category growth.

The manager works cross-functionally with Quality Assurance and Regulatory Affairs to support product, formulation, and factory compliance; with Packaging, Brand, Business, and Consumer Experience teams across merchandising; and with Supplier Management, Inventory and Supply Chain, and Category Management. Supplier selection, relationship management, and strategic negotiations are important parts of the role. The position reports to the Lead Director of Product Development and manages a dedicated Assistant Product Development Manager.

The successful candidate is entrepreneurial, business-minded, curious, highly productive, and able to balance competing priorities in a fast-paced, collaborative environment. The role currently requires regular attendance during normal working hours and three days per week in the office, with travel of up to 10%.

Requirements

• At least 7 years of retail or business management experience, or equivalent education.
• At least 3–5 years of retail and/or product development experience, with a strong understanding of the retail model, Consumer Packaged Goods industry, merchandising principles, and delivering to customer needs.
• At least 3 years of experience using business analytics, ideally including retail data structures such as market data, business cases, and P&L.
• At least 5–8 years of experience in retail, category management, CPG product development, product lifecycle management, or product brand management.
• At least 3 years of experience negotiating and managing supplier and costing relationships.
• Proven ability to use communication tools, data, and business-case frameworks to influence others, with and without implicit authority.
• Excellent verbal and written communication skills, including communication with executive leadership.
• Ability to distill complex ideas into simpler frameworks and illustrations.
• Strong attention to detail and ability to manage multiple tasks and projects simultaneously, own deliverables end to end, and prioritize effectively.
• Ability to work with little oversight while delivering accurate, high-quality work by deadlines.
• Strong interpersonal skills and ability to build trust and collaborate to achieve shared goals.
• Regular and reliable attendance during normal working hours established by the leader; currently three days per week in the office.
• Proficient to advanced skills in Microsoft Office Suite.
• Bachelor’s degree required.
• Willingness to travel up to 10%.

Nice To Haves

• Related product segment experience in Consumer Health Care, Beauty & Personal Care, or Consumables.
• Experience with MS Co-Pilot or similar AI platforms.
• Experience managing P&L or other financial frameworks.
• Previous experience managing a team or direct reports and ability to mentor subordinates.

Responsibilities

• Develop and execute product development initiatives aligned with broader business strategic goals.
• Own products’ full lifecycles, including roadmaps, discovery, hands-on development, launch coordination, in-market performance management, optimization, and potentially discontinuation.
• Manage a portfolio of hundreds of items across multiple categories and product types.
• Coordinate internal and external cross-functional teams to deliver successful, timely product launches.
• Partner with Quality Assurance and Regulatory Affairs to support compliance with internal standards and external regulations for products, formulations, and factories.
• Work with Packaging, Brand, Business, and Consumer Experience teams throughout the product lifecycle, addressing product, price, place, and promotion.
• Oversee vendor selection and supplier relationship management, including strategic negotiations.
• Serve as a primary liaison for inventory and supply chain to maintain product availability and resolve supply challenges.
• Partner with Category Management to drive business performance and align product development with category strategies.
• Use sales, market, customer research, and other empirical information to derive insights and develop structured hypotheses.
• Use communication tools, data, and business-case frameworks to influence stakeholders, including executive leadership.
• Manage multiple projects and tasks, own deliverables end to end, prioritize work, and deliver accurate, high-quality work on deadline.
• Identify continual-improvement opportunities that simplify processes and improve colleague and customer experience.
• Manage and mentor a dedicated Assistant Product Development Manager.
• Perform additional tasks as directed by a supervisor or manager.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Paid time off
• Retirement savings options
• Wellness programs
• Other resources supporting physical, emotional, and financial well-being, based on eligibility
• CVS Health bonus, commission, or short-term incentive program eligibility
• Company equity award program target

What This Job Offers

• Job Type: Full-time
• Career Level: Senior