Senior Product Designer (Ecommerce/Growth)

Cover Genius • Vancouver, BC

52d • Hybrid

About The Position

As a Senior Product Designer in our Digital Commerce domain, you’ll lead the design of high-converting embedded protection experiences that live within our partners’ retail and banking platforms. Your work ships on partner websites, so you’ll need to balance conversion performance with seamless integration into diverse brand environments and tech stacks.

You’ll own the end-to-end design of purchase flows, product discovery surfaces, and sales panels that directly impact attach rate and conversion. Working closely with Product, Engineering, Growth, and Marketing, you’ll drive design strategy, build scalable and testable UI solutions, and lead rapid experimentation to deliver measurable commercial outcomes across partner integrations. You’ll also mentor other designers and help raise the bar on design quality across the team.

Requirements

• 8+ years of experience in product/UX design with a strong track record in ecommerce, transactional flows, or conversion-focused digital products
• Demonstrated experience designing for growth: A/B testing, funnel optimization, and experiment-led iteration with measurable outcomes (case studies preferred)
• Experience designing embedded or white-label experiences that integrate into third-party platforms, understanding the constraints and opportunities of designing for someone else’s brand context
• Strong product discovery skills: identifying user needs, mapping competitive landscapes, and surfacing design opportunities
• Sharp attention to detail in visual design and interaction design: micro-interactions, spacing, and edge cases matter to you
• Proficiency in Figma, including interactive prototyping and working within design systems
• Familiarity with analytics platforms (e.g., GA4, Amplitude) and experimentation tools (e.g., Optimizely, LaunchDarkly) to inform and measure design impact
• Excellent communication skills: able to articulate design rationale to both internal stakeholders and external partners, with experience presenting to senior or external audiences
• Proven experience leading design workstreams within cross-functional teams spanning product, engineering, growth, marketing, and content
• Comfortable producing campaign and marketing design assets alongside core product work
• Active use of AI tools to accelerate workflows, ideation, and prototyping
• A pixel-perfect eye for detail and a passion for data-informed design
• Strong visual and interaction design fundamentals
• Proactive mindset with the ability to identify opportunities and drive solutions independently
• Exceptional time management skills and ability to prioritize multiple concurrent projects
• Comfortable working autonomously while also collaborating effectively across multiple teams
• A/B testing mindset with experience designing experiments and measuring impact
• Demonstrated ability to mentor and elevate the work of other designers
• Bold, authentic and solutions-focused mindset aligned with CG’s values

Responsibilities

• Lead the design and optimization of embedded purchase flows, sales panels, and product discovery experiences that drive conversion within partner retail and banking platforms
• Design for partner contexts, adapting UI solutions to align with diverse brand guidelines, platform constraints, and integration patterns
• Define and create component variations and UI treatments purpose-built for A/B testing and rapid experimentation across partner environments
• Identify and reduce friction across product discovery, quoting, comparison, and checkout flows through data analysis and user research
• Translate growth hypotheses into testable design solutions in partnership with Product and Growth teams, and advocate for design-led experimentation
• Plan, conduct, and facilitate user testing to validate design decisions and inform iteration; build repeatable testing practices within the domain
• Create high-fidelity prototypes and specifications that work within our design system while flexing to partner requirements
• Articulate design rationale clearly to internal teams and external partners, including presenting work directly to partner stakeholders
• Manage multiple concurrent projects across partner integrations while maintaining quality and momentum
• Collaborate with engineers to ensure high-quality implementation across varying partner tech environments
• Drive the evolution of our design system, building flexible, scalable components that perform across partner contexts
• Mentor junior and mid-level designers through feedback, design critiques, and pairing sessions
• Proactively identify design opportunities and advocate for UX improvements that impact key business metrics

Benefits

• Flexible Work Environment - Our teams are hybrid. We work from home on Wednesdays and Thursday and attend the office on Monday, Tuesday and Friday with flexibility around start/finish times.
• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives - pictures [https://www.instagram.com/p/B9qnOuUpDVx/] speak a thousand words!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees