Senior PR Manager, Elgato

CORSAIR•Milpitas, CA

1d•$140,000 - $170,000•Onsite

About The Position

This role is responsible for managing the full product PR lifecycle, including messaging development, press release drafting, embargo coordination, reviewer outreach, and post-launch amplification for all Elgato New Product Introductions (NPIs) and partnership announcements. The position also involves building and maintaining media lists, developing reviewer briefing kits, managing seeding strategies for new product categories, and tracking review sentiment, message pull-through, and share of voice. Additionally, the role requires collaboration with Corsair Gaming and Fanatec teams on coordinated launches, developing proactive story angles, drafting thought leadership pieces, building quarterly PR plans, monitoring competitive communications, and advising on announcement timing. The Senior PR Manager will also extend Elgato's reach into professional markets by developing B2B-specific messaging, writing for Pro AV and broadcast trade press, creating vertical positioning, producing case studies and white papers, and supporting the B2B team with outreach. Event and speaker PR responsibilities include developing event PR timelines, securing speaking opportunities, and preparing speaker briefing documents. Crisis and issues management involves developing crisis playbooks, drafting statements, and providing real-time messaging counsel. The role also entails defining global messaging frameworks, setting the PR calendar, leading and coordinating a global PR team, establishing a measurement framework, and building global media database and press kit infrastructure. Finally, the position will leverage AI to build a systematic earned media approach for AI-generated search answers, accelerate various PR tasks using AI tools, and apply AI to media monitoring, list research, and coverage reporting.

Requirements

Messaging development
Press release drafting
Embargo coordination
Reviewer outreach
Post-launch amplification
Media list building and maintenance
Reviewer briefing kit development
Seeding strategy management
Review sentiment tracking
Message pull-through tracking
Share of voice tracking
Collaboration with cross-functional teams
Proactive story angle identification
Thought leadership piece drafting
Quarterly PR plan development
Competitive communications monitoring
Announcement timing and sequencing advice
B2B messaging development
Pro AV and broadcast trade press writing
Vertical positioning creation
Case study, solution brief, and white paper production
Event PR timeline development
Speaking opportunity identification and securing
Speaker briefing document preparation
Crisis playbook development
Holding statement and Q&A document drafting
Real-time messaging counsel
Coordination with corporate communications
Global messaging framework definition
PR calendar setting
Global PR team leadership and coordination
Measurement framework establishment
Global media database and press kit infrastructure maintenance
AI tool utilization for PR tasks
AI-powered media monitoring and analysis
AI for media list research and journalist profiling
AI-assisted workflow building for reporting and tracking
Staying current on AI developments in PR

Nice To Haves

Experience with Gemini, ChatGPT, Claude

Responsibilities

Own the full product PR lifecycle: messaging development, press release drafting, embargo coordination, reviewer outreach, and post-launch amplification for all Elgato NPIs and partnership announcements
Build and maintain a tiered media list across tech, creator-focused, lifestyle, and business publications
Develop reviewer briefing kits that translate specs into creator outcomes and drive Elgato products strategies and narratives
Manage seeding strategy for new product categories, identifying which creators and journalists get early access and why - creating momentum for every Elgato NPI
Track review sentiment, message pull-through, and share of voice. Feed insights back into product and marketing teams
Collaborate with Corsair Gaming and Fanatec teams on coordinated Stream Deck Everywhere launches: aligning embargo timing, shared media briefings, co-branded narratives, and cross-ecosystem storytelling
Identify and develop proactive story angles around creator economy growth, gaming, and the convergence of consumer and professional AV
Draft bylined articles, op-eds, and thought leadership pieces for executive placement in Tier 1 business and tech publications
Build quarterly PR plans with clear objectives, target outlets, story angles, and KPIs aligned to business goals
Monitor competitive communications weekly. Flag opportunities for Elgato to lead industry conversations
Advise on announcement timing and sequencing to maximize impact and avoid collision with industry news cycles
Develop B2B-specific messaging for enterprise buyers, IT decision-makers, and AV integrators. Emphasize reliability, scalability, deployment simplicity, and total cost of ownership
Write for Pro AV and broadcast trade press in the language integrators and engineers speak
Create vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments
Produce case studies, solution briefs, and white papers that serve as proof points for enterprise credibility
Support B2B team with trade media outreach, distributor announcements, and vertical market thought leadership
Develop event PR timelines for key shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up
Identify and secure speaking opportunities at key events and relevant podcasts/webinars
Prepare speaker briefing docs, talking points, and executive bios tailored to each audience context
Compile post-event reports with coverage analysis, key conversations, and actionable learnings
Develop scenario-based crisis playbooks covering product issues, supply chain disruptions, social media backlash, and negative reviews going viral
Draft holding statements and Q&A documents that can be activated within hours
Provide real-time messaging counsel during active situations, balancing transparency with legal and business considerations
Coordinate with Corsair corporate communications when issues have parent-company implications
Define global messaging frameworks, positioning documents, and launch playbooks that ensure consistent Elgato narrative across all markets
Set the PR calendar aligned to product launch roadmap, (r)etail moments and industry events
Lead, coach, elevate and coordinate a small global PR team to improve PR execution in existing markets
Establish measurement framework: media coverage tracking, sentiment analysis, share of voice, AI search citation monitoring, and earned media value
Build and maintain global media database and press kit infrastructure
Develop a systematic earned media approach that builds the third-party citation footprint required for AI-generated search answers (Gemini, ChatGPT, Claude)
Leverage AI tools (Gemini, ChatGPT, Claude) to accelerate press release drafting, pitch development, messaging iteration, and briefing document creation
Use AI-powered media monitoring and sentiment analysis to surface coverage trends, competitive signals, and emerging story angles faster than manual methods
Apply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision and outreach efficiency
Build AI-assisted workflows for coverage reporting, share of voice tracking, and earned media value calculation
Stay current on AI developments in the PR/communications space and continuously identify new ways to integrate AI into team workflows