Senior Platform Partnership BD Manager, TikTok For Business

Acceleration Partners•Los Angeles, TX

1d•Remote

About The Position

Acceleration Partners is hiring a Senior Platform Partnership Business Development Manager to own and grow platform and API partnerships that drive SMB advertiser acquisition and revenue at scale for TikTok For Business. This role will sit at the intersection of product, engineering, and go-to-market: structuring deals, deepening technical integrations, and accelerating how partners bring TikTok For Business to their merchants and clients. The most critical phase of this role spans from initial business development through complete partner onboarding and integration. That means the ideal candidate is a true hunter: someone who can identify and close new partnership opportunities and then drive them all the way through to live, operational integrations. We’re looking for a fast learner with commercial instincts and the technical curiosity to bridge the gap between business development and engineering.

Requirements

5+ years of experience in platform partnerships, business development, or API partnership management.
Proven track record closing and operationalizing partnerships, not just sourcing them.
API and technical fluency: comfortable reading API documentation, discussing integration requirements with engineering teams, and identifying where technical configurations create (or block) commercial value.
Solid understanding of digital advertising, particularly how SMBs buy ads and how platform ad products (pixel, conversion tracking, campaign creation) function.
Commercial acumen: understands partnership economics, can structure win-win deals, and knows how to measure impact.
Fluent in English (required).
Experience working cross-functionally with product, engineering, and marketing teams.
Bachelor’s degree.
Ability to travel when needed for partner meetings, conferences, and internal team events.

Nice To Haves

Experience working with Shopify, WooCommerce, Salesforce, HubSpot, or similar platform partners.
Background working at or with a marketplace, platform ecosystem, or API-first business.
Familiarity with TikTok’s ad products and the SMB advertiser journey.
Additional major European language (German, French, Spanish, Italian, or Dutch) is a strong plus.

Responsibilities

Identifies, pursues, and closes new platform and API partnerships with CRM platforms, e-commerce tools, and marketing automation providers. Owns the full BD cycle from first contact through signed agreement.
Builds and maintains a strong network across the platform partnership ecosystem and represents TikTok For Business at senior and C-level engagements.
Drives the critical post-close phase: shepherding partners through technical onboarding, scoping API integration requirements, and working closely with product and engineering teams to get integrations live.
Translates commercial commitments into operational reality, ensuring partners can activate advertisers at scale via TikTok For Business APIs.
Co-creates and executes co-marketing, co-selling, and activation programs with partners to drive advertiser onboarding.
Builds joint GTM motions that connect TikTok platform strengths to each partner’s merchant or client base, with the goal of growing effective monthly active advertiser (EMAA) counts.
Tracks and owns partnership KPIs including registrations, new customer acquisition (NCA), EMAA, and revenue.
Uses data to identify what is working, what isn’t and where to focus energy.
Brings a structured, analytical approach to optimization across a portfolio of partnerships.
Acts as the connective tissue between external partners and internal product, engineering, and marketing teams.
Communicates partner needs clearly, flags integration blockers early, and ensures internal teams have the context to prioritize and execute effectively.