Senior Planner, Paid Social

Horizon Media•New York, NY

16h•Hybrid

About The Position

Horizon Media, founded in 1989, is a leading marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Known for its innovative approach and personal client service, Horizon is consistently recognized as a Best Place to Work. The company fosters a culture of belonging, valuing diverse perspectives and empowering employees. They hire talented individuals, challenge them, and provide opportunities for growth.

Requirements

Strong, effective communication skills.
Problem-solving ability with the capacity to develop creative solutions.
Detail-oriented with strong organizational skills.
Effective time management, comfortable working with multiple timelines and deliverables.
Comfortable working within large sets of data and numbers.
Helpful team player with business maturity, willing to roll up your sleeves.
Takes pride in ownership of work and demonstrates accountability.
Ability to thrive in an agile, fast-paced environment and seek out feedback proactively.
Results and solutions-oriented; consistently motivated, proactive, and resourceful.
Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends.
A supporter of and advocate for diversity, equity, and inclusion.
2+ years previous paid social media experience.
Familiarity with marketing principles, analytics, and concepts.
Experience buying ads on Facebook and Instagram is crucial.
Proficiency working within Microsoft Excel and PowerPoint.
Exposure to advanced targeting/retargeting tactics in social.
Comfort owning and managing budget/investment levels in social media.

Nice To Haves

Additional platforms preferred for ad buying.

Responsibilities

Develop proposals for paid social media campaigns.
Create and present media-specific documents such as RFPs, media plans, and strategy decks.
Analyze proposals and negotiate with partners.
Maintain vendor meeting communication and update internal status documents.
Maintain team deliverables calendars.
Maintain thorough knowledge of internal buying and reporting tools, including platform interfaces and native tools.
Support measurement planning, pixel generation, and third-party ad tracking with manager direction.
Traffic plan assets, including creative and tracking tags.
Create post-launch campaign information such as screenshots, links, and placement details.
Generate insertion orders within internal systems and ensure accuracy of plan details and delivery confirmation.
Set up client Paid Social campaigns.
Anticipate and respond to requests from internal teams and clients.
Maintain active communication with internal client roster teams to manage timelines and meetings.
Partner and build relationships with other internal teams (e.g., Analytics, Digital).
Participate in larger team projects with supervisor oversight.
Contribute to the development of junior team members by training Assistant Planners and Planners.
Participate in the interview process for Assistant/Planner roles.
Monitor pacing and optimizations of active social campaigns daily.
Generate high-level performance insights and recommendations.
Manage client roster reporting on campaign performance and proactively communicate issues.
Engage in new and emerging opportunities in paid social media environments.
Take ownership of completing and monitoring internal team and client-facing financial tracking documents.
Manage and execute Quality Assurance (QA) of tracking functionality and creative units.
Provide education on best practices, social media principles, and the industry.
Build campaigns and posts via Paid Social platforms and third-party buying tools with oversight.
Attend agency learning sessions and vendor meetings.
Participate in internal learning and development opportunities (e.g., Facebook Blueprint, Twitter Flight School).