Planner, Paid Social

Horizon Media•New York, NY

17h•Hybrid

About The Position

Horizon Media, founded in 1989, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Known for its innovative approach and personal client service, Horizon is consistently recognized as a Best Place to Work. The company values diversity, equity, and inclusion, striving for a welcoming, safe, and empowering environment where employees' authentic voices are valued. Their success is built on hiring talented individuals, challenging them, and providing opportunities for growth.

Requirements

Strong, effective communicator
Problem solver with the ability to develop creative solutions
Detail-oriented with strong organizational skills
Effective time manager, comfortable working with multiple timelines and deliverables
Comfortable working within large sets of data and numbers
Helpful team player with business maturity in a professional setting, willing to roll up your sleeves
Takes pride in ownership of work and demonstrates accountability
Able to thrive in an agile, fast-paced environment and seek out feedback proactively
Results and solutions oriented; consistently motivated, proactive, and resourceful
Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends
A supporter of and advocate for diversity, equity, and inclusion
1+ years previous paid social media experience
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
Proficiency working within Microsoft Excel and PowerPoint
Exposure to advanced targeting/retargeting tactics in social
Comfort owning and managing budget/investment levels in social media

Nice To Haves

Additional platforms preferred for ad buying

Responsibilities

Continue developing mastery in internal buying and reporting tools, including platform interfaces and native tools for competitive landscape analysis, target digital consumption support, plan development, and reporting.
Support measurement planning, pixel generation, and third-party ad tracking needs with manager direction.
Traffic plan assets such as creative and required tracking tags.
Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve issues.
Create post-launch campaign information such as screenshots, links, and placement information to demonstrate proof of placement for clients.
Generate insertion orders within internal systems to reserve advertising space, ensuring accuracy of plan details and confirmation of delivery.
Support the setup of client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with manager oversight.
Take ownership of completing and monitoring internal team and client-facing financial tracking documents.
Monitor pacing and optimizations of active social campaigns across the client roster daily.
Generate high-level performance insights and recommendations relative to active client campaigns in tandem with a manager.
Own client roster reporting on campaign performance and proactively communicate issues to the internal team and managers.
Assist with reporting and data collection outside of the client roster as needed.
Support the development of proposals for paid social media campaigns across the active client roster.
Learn to create and present media-specific documents such as RFPs, media plans, objectives, and strategies decks.
Assist in analyzing proposals and partner negotiations.
Monitor new and emerging opportunities and applications in paid social media environments and apply that knowledge.
Assist with maintaining vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars.
Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings.
Partner and build relationships with other internal teams (e.g., Analytics, Digital).
Participate in larger team projects with direct oversight from a Supervisor.
Attend agency learning sessions and vendor meetings.
Participate in internal and external learning and development opportunities (e.g., Facebook Blueprint, Twitter Flight School).