Senior Paid Social Strategist

Human Marketing•Irvine, CA

2d•$110,000 - $125,000•Remote

About The Position

We're hiring a Paid Media Strategist to own the revenue performance and strategic direction of paid social across a portfolio of accounts. You'll be the primary paid social voice in client conversations and the bridge between high-level growth goals and on-the-ground execution. You own the strategy, the media plan, and the results — and you're accountable for hitting acquisition targets, not just managing activity. Depending on the account, you'll work alongside search strategists, media buyers, digital marketing strategists, creative, SEO, web dev/CRO, email/lifecycle, and organic social. Human delivers full-service growth programs, and paid social has to operate as part of that system, not next to it.

Requirements

4+ years of hands-on paid social strategy experience, primarily for ecommerce businesses, with deep expertise in Meta (Facebook/Instagram) and working knowledge of at least one additional social platform (TikTok, Pinterest, Snapchat, LinkedIn)
Agency experience — you understand how to manage multiple client relationships, navigate competing priorities, and deliver results across a portfolio
AI-native operator: you use LLMs daily to accelerate analysis, reporting, and strategy work — with real workflows you can demo, not just chat history. We'll ask you to show us.
Demonstrated track record of driving profitable growth through paid social — not just running campaigns, but owning revenue and contribution margin outcomes
Fluency in ecommerce unit economics and measurement frameworks — contribution margin, MER, blended ROAS, CAC, LTV:CAC, and how media spend connects to business profitability. You should be able to use these metrics to make strategic decisions, not just report on them
Hyper familiar with daily and weekly incrementality, and incrementality testing
Experience building, managing, and owning media plans with real budget accountability — including allocation, pacing, and reallocation decisions across accounts
Experience briefing and directing media buyers — you can translate strategy into clear execution directives, review output quality, and hold buyers to standard
Strong client-facing presence — you can present strategic recommendations, explain performance clearly, lead paid social sections of client meetings, and build trust as the expert in the room
Analytical rigor — comfortable building performance narratives from platform data, translating metrics into business language, and presenting account health in monthly reviews
Proficient in analytics platforms (GA4, Northbeam, Triple Whale, etc.)
Working knowledge of ecommerce platforms (Shopify, WooCommerce) — you understand the ecosystem your clients' businesses run on
Comfortable managing multiple accounts in a fast-paced, deadline-driven environment

Nice To Haves

Working knowledge of paid search — enough to collaborate effectively with search strategists on shared accounts and contribute to cross-channel media planning
Experience with B2B lead gen campaigns and pipeline-based measurement alongside ecommerce
Additional experience in Google Ads, TikTok, and YouTube
Ability to write clear creative briefs tied to performance data and manage a structured testing program that produces learnable results
Experience with attribution modeling beyond last-click platform reporting
Platform certifications (Meta Blueprint, etc.)
Track record of coaching or mentoring junior team members or media buyers
Proven ability to work cross-functionally with search strategists, account managers, creative teams, and media buyers as peers — not in a silo

Responsibilities

Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account
Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans
Own revenue and contribution margin achievement — accountable for hitting acquisition targets, not just managing activity
Thoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts; apply equivalent rigor to lead gen accounts using pipeline and cost-per-acquisition metrics
Document, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each account
Proactively identify budget reallocation opportunities and present recommendations before issues surface
Work directly with Account Marketing Directors and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets
Translate account-level brand objectives into specific paid social channel briefs for media buyers
Serve as the paid social voice in client meetings alongside the Account Marketing Directors when performance or strategy needs direct explanation
Align with the Director of Paid Media on account health, strategy shifts, and emerging risks monthly
Facilitate monthly internal in-depth reviews of paid social health with Account Marketing Directors and media buyers for each account
Own the social strategy for each account — platform selection (Meta, TikTok, Pinterest, LinkedIn, etc.), campaign architecture, audience strategy, and bidding philosophy
Brief media buyers on campaign goals, KPIs, targeting parameters, and budget pacing; review and approve campaign setups before launch
Review buyer performance outputs bi-weekly; identify underperformance early and direct corrective action
Maintain platform certifications and stay current on social-specific trends, algorithm changes, and best practices
Work with creative and copy teams to develop high-performing ad concepts; provide clear briefs tied to performance data
Own the testing roadmap for each account — ensure an always-on creative testing framework is in place and producing learnable results
Identify trends, formulate hypotheses, and run multivariate tests to improve creative and audience performance
Document and share creative performance learnings across accounts to accelerate team-wide improvement