Sr. Paid Search & Paid Social Strategist

Sia•New York, NY

11h•$110,000 - $120,000•Hybrid

About The Position

SiaX is looking for a Sr. Paid Search & Paid Social Strategist to lead the strategy and hands-on execution of high-performance paid media campaigns across search and social. You’ll own two connected ecosystems: paid search (Google Ads, Microsoft Ads, and app store environments) and paid social (Meta, TikTok, LinkedIn, and other platforms). This is an execution-focused role as much as a strategic one. You will be responsible for moving beyond basic keyword management to implement advanced smart bidding, automation, and data-driven testing that directly fuels client growth. This role goes beyond channel execution, it requires critical thinking, proactive problem-solving, and the ability to connect paid media performance directly to business growth. You’ll partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are not just optimized, but continuously evolving through innovation, A/B testing, and strategic foresight.

Requirements

5+ years of experience managing paid search campaigns, ideally within an agency or performance marketing environment; paid search is the core, must-have skill for this role.
Deep, hands-on platform expertise in Google Ads, Microsoft Ads, and Meta; working knowledge of Reddit, LinkedIn, and other paid social platforms is preferred and a strong plus.
Demonstrated hands-on fluency with keyword research and volume tools (e.g., Google Keyword Planner, Microsoft Advertising Intelligence, SEMrush, Ahrefs) to independently size and validate keyword opportunities, pairing AI tools with platform-verified search data to accelerate ideation.
Experience independently building and maintaining client-facing dashboard reporting (e.g., Looker Studio, Supermetrics, native platform reporting) as the backbone of how you communicate status and performance.
Strong understanding of keyword architecture, query mapping, bidding models, and conversion tracking.
Proven experience managing multi-million-dollar paid search budgets with accountability for CPA, ROAS, and ROI performance.
Proficiency in automation tools and scripts (e.g., SA360, Skai, Marin, or in-house API-based solutions).
Advanced analytical skills with the ability to translate campaign data into meaningful insights and business recommendations.
Experience designing and executing A/B tests across ad copy, landing pages, and bidding strategies.
Familiarity with GA4, Google Tag Manager, attribution modeling, and feed-based automation.

Nice To Haves

Experience with app-install or in-app search campaigns (e.g., Apple Search Ads, Google UAC) is preferred and a plus.

Responsibilities

Lead the strategy and execution of paid search campaigns across Google Ads and Microsoft Ads as the primary channel of ownership, aligning media investment with client business goals and full-funnel performance.
Extend and complement search strategy with paid social on Meta, and Reddit, LinkedIn, or other platforms where relevant.
Independently identify, size, and validate keyword opportunities using platform and third-party keyword tools (e.g., Google Keyword Planner, Microsoft Advertising Intelligence, SEMrush, Ahrefs), grounding every recommendation in verified search volume.
Build granular keyword architectures and query mapping strategies that align media investment with specific client business goals, seasonal demand, and awareness or ecommerce objectives.
Plan, build, and manage SEM (and complementary paid social) media plans based on growth forecasts to hit goals/KPIs set by the client, building full-funnel search roadmaps.
Build and manage granular campaign structures, including keyword segmentation, ad copy testing, and bidding strategy, to maximize efficiency and return on spend.
Collaborate with Ad Tech and Product teams to implement smart bidding strategies, feed-based automations, and scripts that scale performance and reduce manual optimization.
Own the end-to-end process from implementation of tags/conversion events to troubleshooting if required, and partner (where necessary) with Analytics and Tech to ensure data integrity through clean tagging, conversion tracking, and attribution modeling across GA4, GTM, and CRM integrations.
Independently build and maintain dashboard-based status and performance reporting (e.g., Looker Studio, native platform reporting, Supermetrics) as the source of truth for client-facing numbers.
Serve as the primary strategic voice for paid search performance, transforming complex campaign data into clear, executive-level narratives that bridge the gap between technical metrics and business growth.
Work alongside Creative, SEO, Analytics, and Account teams to ensure paid search efforts complement broader digital marketing initiatives, including paid social.
Stay ahead of algorithm updates, automation advancements, and beta opportunities across Google, Microsoft, and Meta, with an eye on emerging opportunities across Reddit, LinkedIn, and other platforms.

Benefits

Competitive Compensation
Annual base salary range at $110,000-$120,000 commensurate with experience and qualifications
Annual performance based discretionary bonus
Robust Health Coverage
3 Medical plans
Dental and Vision
Life, AD&D and other voluntary insurance
Tax-Advantaged Accounts
401K retirement plan
4% matching and 100% vested upon enrollment
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Health, Dependent Care, Commuter
Family Friendly Benefits
100% paid parental leave for all new parents with eligible tenure
Building Healthy Families program if enrolled through Medical plan
Time Off to Recharge
Generous Paid Time Off (PTO) policy
9 company holidays plus 1 floating holiday
Extras that Make Life Easier
College savings and student loan repayment assistance
Monthly cell phone stipend
Access to wellness programs at no cost if enrolled through Medical plan, including: Gym membership reimbursement, LiveHealth Online virtual care, Personalized support from a Well-being Coach
Employee Assistance Program at no cost
Free confidential counseling and emotional support services
On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)