Senior Personalization Analyst

HD Supply • Atlanta, GA

1d • Onsite

About The Position

Leads the design and execution of advanced, data‑driven personalization strategies to increase customer engagement and conversion and drive measurable business impact. Acts as a subject matter expert, translating complex customer insights into scalable testing and personalization programs while influencing cross-functional partners, including Site Execution, Search Operations, UX, Analytics, and Category & Site Merchandising teams.

Requirements

• Bachelor’s degree in Business, Marketing, Ecommerce, Information Systems, or a related field.
• 5+ years of experience in eCommerce operations, digital performance analysis, or related domains.
• Proven experience designing and executing complex, multi-touchpoint personalization strategies and multi-stage testing roadmaps that drive measurable incremental lift.
• BS/BA in a related discipline.
• Generally 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field.
• Certification is required in some areas.

Responsibilities

• Leads site personalization strategies and roadmaps by defining advanced targeting rules for distinct audience segments.
• Owns the end-to-end execution of complex, multi-stage, and triggered personalization initiatives within the Optimizely platform.
• Conducts deep performance analysis utilizing cohort tracking, attribution, and incremental lift measurement to synthesize insights into executive-ready recommendations.
• Designs advanced A/B and multivariate testing strategies that incorporate strict statistical rigor, hypothesis development, and prioritization frameworks.
• Partners cross-functionally to influence UX, Merchandising, and Marketing roadmaps while acting as a thought leader and key escalation point.
• Mentors junior analysts and promotes enterprise-wide best practices in experimentation and personalization frameworks.
• Translates emerging industry trends and new personalization technologies into actionable strategies that elevate the end-to-end customer journey.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior