Senior Manager, Personalization MarTech
About The Position
Contributes to the overall success of the Canadian Banking Personalization team ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives. The Senior Manager, MarTech Personalization Product Owner is responsible for defining and delivering the roadmap for personalization capabilities that enable relevant, timely, and connected client experiences across channels. This role translates business priorities into a capability roadmap and delivery outcomes, shaping and scaling use cases, offers, client journeys, and engagement strategies. Working in close partnership with Marketing, Digital, Analytics, and Technology, the role ensures these capabilities are effectively implemented and adopted. The impact of this role is reflected in the delivery of personalization capabilities that drive measurable business outcomes, including client engagement, experience quality, operational efficiency, and revenue growth, with sustained alignment to business priorities.
Requirements
- 7–10+ years experience in product management, MarTech, digital delivery, or client engagement roles
- Strong understanding and working knowledge of personalization, campaign management, or client engagement platforms (e.g., Adobe AEP/AJO, Pega CDH, Salesforce Marketing Cloud, or similar)
- Strong understanding of end-to-end campaign and journey lifecycle, including targeting, decisioning, activation, and performance measurement
- Proven experience defining and delivering roadmaps and outcomes in complex, multi-team environments
- Experience driving agile/iterative delivery, with the ability to translate business needs into user stories
- Experience in prioritizing competing business demands, balancing business value, delivery feasibility, and long-term capability evolution
- Experience defining and tracking performance metrics and business outcomes such as engagement, experience quality, and revenue impact
- Demonstrated ability to work across Business, Channels, Marketing, Digital, Analytics, and Technology teams
- Ability to balance short-term delivery with long-term scalability and capability evolution
- Strong communication and stakeholder management skills, with the ability to translate between business and technical audiences
Nice To Haves
- Experience in financial services, digital marketing, or 1:1 customer engagement is an asset
Responsibilities
- Define the roadmap for personalization capabilities aligned to business priorities and client engagement objectives.
- Translate business priorities into a capability roadmap and delivery outcomes, shaping and scaling use cases, offers, client journeys, and engagement strategies.
- Establish how capabilities enable consistent, scalable personalization across channels and client touchpoints.
- Own and manage the product backlog, ensuring prioritization is driven by business value, delivery feasibility, and long-term scalability.
- Develop and refine epics, features, user stories, and requirements in partnership with Business, Channels, Marketing, Digital, Analytics, and Technology teams.
- Translate business needs into clear, execution-ready requirements aligned to intended outcomes.
- Lead the delivery of personalization capabilities and experiences across digital and marketing channels.
- Provide clarity on acceptance criteria, data requirements, and validation expectations to ensure successful implementation.
- Drive delivery to meet roadmap commitments, proactively managing dependencies, risks, and blockers.
- Partner with Engineering and platform teams to ensure scalable solutions, reliable implementation of use cases.
- Define KPIs and success measures tied to client engagement, experience quality, operational efficiency, and revenue impact.
- Track performance and demonstrate value delivered against business objectives.
- Continuously refine use cases and execution approaches based on performance insights and outcomes.
- Demonstrate value delivered and articulate progress against the Personalization North Star goals.
- Act as a key interface across Marketing, Channels, Digital, Analytics, and Technology teams.
- Translate business priorities and technical capabilities into clear plans, trade-offs, and outcomes.
- Influence stakeholders and senior leaders with structured, outcome-driven updates and recommendations.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
