Senior Performance Marketing Strategist

Northern

About The Position

The Senior Performance Marketing Strategist leads paid media strategy for a portfolio of e-commerce and lead generation clients, whose typical monthly media spend ranges from $50,000 to $300,000. The role centers on Google and Meta, while evaluating and expanding into other channels where appropriate. The strategist remains hands-on with campaign building, optimization, and reporting, and owns cross-platform budget allocation and business outcomes. The position also supports the broader paid media team by improving ways of working, developing junior strategists, and helping shape the use of AI in planning, analysis, and reporting. The strategist acts as a trusted advisor to client marketing leaders, leads quarterly business reviews, and identifies growth opportunities for client accounts. The role is part of a team of 8 to 10 paid media professionals and reports to the Senior Director of Paid Media. It partners with Account Management, SEO, design, lifecycle, and measurement teams. Northern offers remote, hybrid, or in-office work through its Connected Workplace Program. The target salary range is $80,000 to $110,000 CAD, plus profit sharing and a benefits package.

Requirements

At least 5 years of experience in paid media, including at least 3 years owning performance strategy for client accounts.
Deep, hands-on expertise in either Google Ads or Meta Ads, along with hands-on experience planning, building, and optimizing campaigns on the other platform.
A track record of reallocating budgets across platforms and demonstrating the impact on business results.
Confidence advising senior client stakeholders and standing behind recommendations.
Experience coaching junior team members and reviewing their work.

Nice To Haves

Experience with TikTok, Reddit, Pinterest, Snap, or LinkedIn.
Google Ads and Google Analytics certifications.

Responsibilities

Set paid media strategy across Google and Meta, and determine whether other channels such as TikTok, Reddit, Pinterest, Snap, or LinkedIn should be included.
Build, optimize, and report on campaigns hands-on.
Own cross-platform budget allocation and shift spend toward the channels and activities that drive the strongest incremental return.
Be accountable for business outcomes including CPA, ROAS, lead quality, and revenue.
Build and run testing roadmaps across creative, audiences, and bidding, and translate results into strategy.
Advise senior client marketing stakeholders, lead quarterly business reviews, and shape client growth plans.
Coach junior strategists, review their work, and establish team standards.
Identify client growth opportunities and develop business cases for new platforms, channels, or increased investment.
Help improve team processes and shape how AI is used in planning, analysis, and reporting.
Work with performance creative, measurement, account management, SEO, design, and lifecycle colleagues to support client success and measurement.