Senior Performance Marketing Specialist

Resolver•Toronto, ON

7d•$85,000 - $105,000•Hybrid

About The Position

Resolver operates as a hybrid workforce with the option to work at home, in the office, or a mix of both. The Senior Performance Marketing Specialist leads the strategy, execution, optimization, and ongoing improvement of paid acquisition programs. The role independently owns paid media strategy and optimization while partnering across marketing to improve campaign messaging, landing page experiences, experimentation, and performance analysis to drive measurable pipeline and revenue outcomes. About Resolver: Resolver is a high-growth SaaS company who's intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose. We are ambitious in both our mission and our culture. As a business within Kroll, we offer an innovative, non-hierarchical work environment blended with the stability and financial security of an enterprise. Resolver has also been named one of Canada’s Great Places to Work eight years in a row!

Requirements

5+ years of experience in performance marketing, paid media, or digital acquisition, with demonstrated experience independently owning paid media strategy and optimization.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Proven track record managing and optimizing meaningful paid media budgets and delivering measurable business results.
Advanced experience with Google Ads and Microsoft Ads; experience with LinkedIn Ads and other paid platforms is an asset.
Strong experience with Google Analytics and conversion tracking; familiarity with CRM and marketing automation platforms such as Salesforce, Pardot, or Marketo.
Google Ads certification or equivalent demonstrated platform expertise.
Experience developing landing page briefs, messaging recommendations, and CRO tests in partnership with web, design, or development teams.
Strong performance copywriting and editing skills, particularly for ads, headlines, landing pages, offers, and calls to action.
Familiarity with experimentation, A/B testing, attribution, and paid directories.

Nice To Haves

experience with LinkedIn Ads and other paid platforms is an asset.

Responsibilities

Lead the strategy, setup, management, and optimization of paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant channels.
Own keyword and audience strategy, bidding, budget allocation, campaign structure, ad copy, and ongoing optimization.
Translate business, pipeline, and revenue objectives into paid media strategies and channel plans.
Proactively identify performance trends, risks, and growth opportunities and recommend changes to improve efficiency and business impact.
Develop a structured testing roadmap across campaigns, audiences, bidding strategies, offers, and creative.
Evaluate new channels, campaign types, and platform capabilities and recommend opportunities for testing.
Recommend landing page improvements based on search intent, campaign messaging, audience needs, and conversion performance.
Write and optimize performance-focused ad and landing page copy, including headlines, offers, and calls to action.
Partner with web, design, and content teams to develop and improve campaign landing pages.
Build and execute structured A/B tests across landing pages, messaging, offers, and conversion paths.
Use conversion data and test results to identify opportunities and continuously improve campaign performance.
Analyze paid media and funnel performance using advertising platforms, web analytics, CRM data, and other reporting tools.
Connect channel-level metrics to downstream outcomes including MQLs, opportunities, pipeline, and revenue.
Identify performance patterns and translate data into clear, actionable recommendations.
Maintain reporting that accurately communicates performance, efficiency, ROI, and progress against targets.
Partner with Marketing Operations and other stakeholders to ensure conversion tracking, attribution, and measurement are accurate.

Benefits

Health and Wellness Benefits: 100% paid by us for health and dental from day one. And our vision care is every 12 months!
wellness/fitness reimbursement, that can go towards things like gym memberships, yoga classes, soccer membership fees or a bike.
external learning budget to help you grow and develop.
learning workshop about every 6 weeks on topics like Time Management, Self-Awareness, and Giving Feedback
e-learning to meet the needs of our remote team.
Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond.
Coaching Program for all our managers.
Vacation: it's open, which means we don't have to worry about an accrual clock. On average, we see most folks enjoying between 3-4 weeks off a year.
Parental leave: best-in-class-top-up for new parents -- 100% for 15 weeks for new parents and 5 additional weeks of pregnancy leave for birth mothers.
Flexibility & trust: we hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role and in ways that best promote collaboration with your team.
Back in the Office: you will have access to snacks and beverages and in-office fun like ping pong, group lunches, karaoke & games.
opportunity for team socials too, including the folks who are remote!