Senior Performance Marketing Manager
About The Position
RealSelf is looking for a Senior Performance Marketing Manager to own our external paid advertising and internal brand advertising programs. Taking on this role means owning the strategy all the way through hands-on execution, optimizing campaigns for performance and ROAS. Reporting to the Data Analytics Lead, you’ll partner closely with Sales, Brand Partnerships, and Product to turn performance data into sharper creative, targeting, and spend decisions. This is a hands-on, high-ownership individual contributor role for someone who enjoys testing, iterating, and scaling what works.
Requirements
- 5–7+ years of hands-on experience managing paid search and paid social campaigns, ideally in a consumer or two-sided marketplace business
- Deep, current expertise in Google Ads, Microsoft Ads, and Meta Ads Manager, including bid strategy, creative, and audience targeting
- Ability to leverage AI-assisted solutions to accelerate outputs and deepen analysis, without compromising quality
- Track record of managing significant monthly ad budgets and consistently improving ROAS
- Excellent project management skills and comfort driving multiple priorities in a fast-paced environment
- NYC-based (Hybrid)
Nice To Haves
- Experience with performance marketing in additional paid channels such as YouTube, TikTok or Pinterest
- Experience with two-sided marketplaces
- Familiarity with the aesthetics, healthcare, or wellness industry and consumer
- Hands-on SQL skills
Responsibilities
- Plan, execute, and optimize campaigns across paid channels to drive provider leads and consumer acquisition
- Own and manage a robust monthly paid media budget, allocating spend to maximize performance
- Stay current on platform updates, auction dynamics, and healthcare ad industry best practices
- Develop and run a testing roadmap of ad creative, audience targeting, bidding, and landing page experiments to hone strategy and boost performance. Design tests that can be read cleanly, with holdouts, matched cohorts, and controlled rollouts
- Own ad measurement and reporting, giving stakeholders performance insights to inform broader business strategy
- Consistently monitor results, proactively mitigating risks and taking advantage of emerging opportunities
- Manage our own RealSelf.com brand ad inventory and campaign execution, with the same eye for optimizing creative, placements, and performance
- Partner with Product to test new RealSelf ad types and landing pages that drive revenue and brand ROI
Benefits
- Comprehensive health benefits for medical, dental, and vision 100% paid for by RealSelf at the employee level
- Paid time off, including no work on your birthday and Summer Fridays
- Generous leave options for life events such as becoming a parent
- 401(k) plan with a company match
- Cosmetic treatment reimbursement program
- 12 company-wide holidays
- Flexible hybrid schedule for New York City employees
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
