Senior Performance Marketing Manager

Fieldguide•San Francisco, CA

2d•$150,000 - $170,000•Remote

About The Position

Fieldguide is seeking a Senior Performance Marketing Manager to own paid marketing as a growth engine for the company. This role involves managing paid search, paid social, third-party media, landing page conversion, and the website as a demand generation tool. The goal is for paid channels to deliver 30-50% of high-quality MQLs and 30% of total pipeline. This is a hands-on, senior-level position where the individual will build and optimize campaigns directly, not manage an agency. The role requires closing a measurement gap due to an ongoing attribution rebuild and building an in-house conversion optimization program. The ideal candidate will leverage AI daily to enhance productivity and efficiency. Fieldguide is a remote-first company backed by prominent investors, valuing diversity, inclusion, and a supportive culture.

Requirements

5+ years in B2B performance or growth marketing with clear ownership of a paid budget and pipeline number.
Experience at a scale relevant to the company's growth, with monthly paid spend and pipeline contribution in the scaling range.
Hands-on, hands-to-keyboard paid experience, having personally built, structured, and optimized paid search and paid social campaigns recently.
Full-funnel and revenue thinking, able to trace paid dollars to MQL, SQL, SQO, and closed revenue.
Real experience with attribution models and event-based tracking, ideally in an environment with imperfect data.
In-house CRO and landing page testing experience, including cadence, backlog prioritization, and win rate.
HubSpot fluency.
Fluency in ad platforms: Google Ads, Microsoft Ads, and LinkedIn Campaign Manager.
Vendor and agency management experience, capable of holding agencies to hypotheses and metrics.
Specific, demonstrable AI practice in paid execution, with ability to show workflows, inputs, and what they replaced.
High personal standards, measuring work against category best practices.
B2B experience with a considered, multi-stakeholder sale.
Professional services, accounting, audit, or fintech experience is a plus.
B2C or PLG-only experience is not a fit.

Nice To Haves

Experience in professional services, accounting, audit, or fintech.

Responsibilities

Own paid search (Google Ads, Microsoft Ads) end-to-end, including keyword strategy, bid management, ad copy, negatives hygiene, and landing page pairing.
Drive CPA down and pipeline efficiency up in paid search.
Own paid social (LinkedIn Ads) end-to-end, including audiences, creative testing, bidding, conversion tracking, and lead handoff.
Build into emerging paid surfaces where the Ideal Customer Profile (ICP) is active.
Own third-party media and paid distribution (programmatic display, native, OLV, DOOH, content syndication), including agency and trading desk relationships.
Own the conversion surface, including landing page performance, CRO test roadmap, demo request path, form and gating strategy, and the website as a demand gen tool.
Run the testing program in-house for conversion optimization.
Own the budget, including allocation across channels, in-quarter reallocation, monthly forecast vs. actual, and agency spend management.
Provide kill-or-scale recommendations per channel and vendor quarterly.
Close the measurement gap by building full-funnel paid measurement, including attribution models, event-based tracking, and a clear line from spend to pipeline to revenue, in partnership with RevOps and Marketing Ops.
Use AI to multiply output by building workflows that allow one person to do the work of a team, and implementing agentic monitoring for anomalies.
Share AI workflows to compound leverage.