Senior Performance Marketing Specialist

SIMKO Support Center LLC•Westminster, CO

3h•Remote

About The Position

Specialty Smile Partners (SSP) is a specialty Dental Service Organization (DSO) specializing in orthodontic and pediatric dentistry, operating 30+ practice brands across six states. Our growth is fueled by a combination of organic performance and an active M&A strategy that continues to expand our footprint. Our marketing team plays a central role in driving new patient acquisition across a diverse and growing portfolio of local brands. We're looking for a Performance Marketing Specialist who lives and breathes paid media — someone who is equally comfortable in the platform dashboards and in the data, and who takes genuine ownership of the outcomes their spend produces. This is not a "manage the agency" role. You will be the one who knows our accounts inside and out, sets the strategy, and holds every dollar accountable from ad strategy, to first click to new patient visit, and ultimately to treatment start. You'll work alongside a small, collaborative marketing team while managing relationships with external vendors and agency partners to ensure execution at scale. SSP spends approximately $2M in digital ads, primarily across Google, with a growing Meta presence. However, long-term platform dollar allocation, including additional platforms, will be owned by this person. With new brands continuously joining through M&A, this role offers meaningful scope and real impact for the right person. To be successful in this role, this person must be both strategic and tactical, execution and results driven, and comfortable with accountability against outcomes.

Requirements

4+ years of hands-on paid media experience with direct platform management (Google Ads and Meta Ads Manager)
Demonstrated ownership of conversion tracking setup end-to-end: GTM, GA4, pixel implementation, call tracking, and CRM/lead integration
Proven ability to manage and optimize campaigns at scale — multiple accounts, markets, or brands simultaneously
Strong analytical skills; comfortable building reports, interpreting data, and making decisions based on performance metrics
Experience managing or auditing agency/vendor relationships, including setting and enforcing performance standards
Ability to work independently in a remote environment and operate with a high degree of accountability

Nice To Haves

Experience in healthcare, dental, or multi-location service businesses
Familiarity with dental or healthcare ERP systems and patient scheduling platforms
Experience with DSO, franchise, or multi-brand marketing environments
Working knowledge of SEO and its relationship to paid search strategy
Experience with local campaign structures, geo-targeting, and market-by-market budget management

Responsibilities

Manage and optimize paid search (Google Ads) and paid social (Meta) campaigns across 30+ practice brands
Develop and execute platform-specific strategies for both established and newly acquired brands
Identify opportunities to expand into additional channels (e.g., YouTube, programmatic, TikTok) as the portfolio and budget evolve
Maintain hands-on platform access and campaign-level accountability — not just oversight
Own the full performance funnel: from ad impression and click through to lead, scheduled appointment, new patient visit, and treatment start
Configure and maintain conversion tracking infrastructure (Google Tag Manager, GA4, call tracking, EHR integrations, etc.)
Build and manage attribution models that accurately connect spend to patient outcomes
Identify and close gaps in the funnel across landing pages, forms, call routing, and scheduling flows
Oversee agency partners and third-party vendors executing on performance marketing deliverables
Set clear KPIs, review performance rigorously, and hold external partners accountable to results
Audit agency work product including account structure, bidding strategy, ad creative, and reporting accuracy
Serve as the internal expert who can verify — and if necessary, replace — what outside partners produce
Build and maintain dashboards that give the Director of Marketing and leadership team clear visibility into spend efficiency, CPL, cost-per-new-patient, and ROAS by brand and market
Conduct regular performance reviews and translate findings into actionable optimizations
Develop forecasting models to inform budget allocation decisions as the portfolio grows
Lead paid media onboarding for newly acquired practices, including account setup, pixel and tracking installation, audience build-out, and initial campaign launch
Collaborate with brand and local marketing teams to align paid media with broader acquisition goals