Senior Performance Marketing Manager (Programmatic Advertising)

Expedia Group•Seattle, WA

3d•Hybrid

About The Position

Expedia Group powers global travel and designs cutting-edge technology to enhance travel experiences and provide solutions for partners. The company fosters an open culture that values diversity and collaboration, offering a comprehensive benefits package including travel perks, generous time-off, parental leave, a flexible work model, and career development resources. The Growth Marketing team develops tailored marketing strategies for Expedia Group's brands, focusing on strong connections and cohesive experiences for travelers and partners through functional expertise and creative excellence. The Senior Performance Marketing Manager is an individual contributor role within this team, responsible for leading the transformation of performance marketing. This role requires a strategic, tech-savvy, and results-oriented marketer who can scale and optimize campaigns by partnering with technical teams, maximizing performance, and reducing manual overhead. Strong business acumen, an analytical mindset, and the ability to identify issues with automation are crucial for ensuring high-quality outputs aligned with business objectives.

Requirements

6–8 years of performance marketing experience, ideally in a programmatic, CTV, or digital audio space.
Deep financial acumen and understanding of advertising metrics and economics, including ROI, incrementality, marginal returns, and elasticity.
Strong analytical and problem-solving skills, with the ability to leverage data for decision-making.
Hands-on experience using or implementing marketing automation, AI tools, or algorithmic decision-making processes.
Solid technical fluency; comfortable working with data (e.g., SQL), collaborating with engineers, and interpreting outputs from AI systems.
Proven ability to operate with ownership and autonomy while collaborating cross-functionally in a fast-paced, evolving environment.
Excellent communication skills and the ability to translate complex technical concepts into actionable marketing strategies.

Responsibilities

Own strategy and execution for performance of connected TV (CTV) and digital audio advertising channels.
Use AI and automation tools to scale marketing operations, driving efficiencies in campaign management, creative iteration, optimization, and reporting.
Collaborate with data science, product management, and engineering to develop and refine systems that amplify human decision-making and accelerate marketing velocity.
Design and execute A/B tests and structured experiments to inform strategy, improve ROI, and guide platform development.
Analyze large datasets to uncover insights, guide optimization decisions, and inform automation rules and logic.
Partner with internal teams (analytics, product, data science) and external platforms to unlock technical capabilities and advance the future of performance marketing.
Contribute to roadmap planning for AI-powered marketing tools, with a focus on scaling, precision, and business impact.