Senior Performance Marketing Manager

IDC Research Inc.

4d•$100,000 - $115,000•Remote

About The Position

IDC is seeking a results-driven Senior Performance Marketing Manager to lead integrated demand generation across North America. This visible leadership role is responsible for building and executing full-funnel marketing strategies that drive qualified pipeline and measurable revenue impact for IDC’s solution portfolio. Operating within a performance-driven, high-accountability culture, this role plays a key part in accelerating growth. We are looking for a high-energy marketer with a strong ownership mentality—someone who takes initiative, drives results, and brings deep B2B expertise in buyer journey strategy, demand generation, and multi-channel campaign execution. This is an individual contributor role, reporting to the Sr Director, Performance Marketing, located in Canada.

Requirements

8+ years of B2B marketing experience with deep expertise in integrated demand generation and full-funnel campaign strategy.
Proven success driving measurable pipeline growth in a complex, multi-touch sales environment.
Strong understanding of audience segmentation, buyer journey mapping, and performance-driven messaging.
Demonstrated success building and optimizing paid digital programs across LinkedIn, Google, and other performance channels, with clear impact on pipeline growth and cost efficiency.
Experience working closely with sales teams in a shared-revenue model, with strong relationship-building skills.
Analytical, data-driven mindset with the ability to translate insights into decisive action.
Excellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneously.
Hands-on experience with marketing automation platforms (ie. Marketo), as well as knowledge of modern marketing technology platforms (ie. Salesforce, 6sense, Drift)
Bachelor’s degree in Marketing, Business, or related field; advanced degree a plus.
A proactive, energetic leadership style with a bias toward action and continuous improvement.

Responsibilities

Strategic Demand Generation Leadership: Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs.
End-to-End Campaign Ownership: Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and account-based initiatives. Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution.
Customer Journey & Content Strategy: Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation.
Sales Alignment & Revenue Impact: Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes.
Performance Management & Optimization: Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI.
Cross-Functional Collaboration: Energize and mentor team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field and ABM marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact.