Senior Manager of Performance Marketing

RethinkFirst • Chicago, IL

9d • Remote

About The Position

At RethinkFirst, we are on a mission to inspire and empower educators, behavioral health, and employers with solutions that address some of the biggest challenges today – employee burnout, student mental health, behavioral issues, and the need for effective interventions. We are seeking a talented content writer with a passion for education and experience in EdTech, Behavioral Health, or Benefits Administration to help us create engaging and impactful content. We're looking for a Senior Manager of Performance Marketing to own paid media strategy and execution across three lines of business (RethinkBH, RethinkCare, RethinkEd) each serving distinct buyer segments and operating at materially different sales velocities. This role is the connective tissue between our paid channels and pipeline outcomes.

You'll manage our paid media agencies as the day-to-day strategic owner: setting direction, driving accountability, and translating business goals into channel-level programs that perform. You'll work in close partnership with our BU-aligned Demand Generation Managers to ensure paid investment is synchronized with segment strategy, account priorities, and pipeline targets across SMB, mid-market, and enterprise motions.

This is a hands-on, high-ownership role for someone who can architect a 6sense ABM audience in the morning and present pipeline attribution to leadership in the afternoon — and who thrives in a multi-product environment where no two campaigns are structured the same way.

Requirements

• 8–10 years of B2B performance marketing experience, with at least 3 years in a SaaS environment
• Demonstrated hands-on expertise in Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager with the ability to build, audit, and optimize campaigns independently
• Proven track record running paid programs across multiple buyer segments (SMB, mid-market, enterprise) with materially different conversion paths and deal velocities
• Direct ABM platform experience (6sense or equivalent)
• Fluency with intent signal activation: translating in-market signals into audience uploads, campaign segmentation, and bid strategy adjustments
• Strong attribution fundamentals with experience in GCLID mapping, offline conversion imports, UTM governance, and CRM-integrated lead source reporting
• Experience managing or directing an external paid media agency including setting strategy, running reviews, and holding partners accountable to results
• Proficiency with HubSpot and/or Salesforce for pipeline reporting and multi-touch attribution
• Comfortable presenting performance data and strategic recommendations to management

Nice To Haves

• Experience marketing across products with significantly different sales velocities e.g., a high-velocity SMB motion running in parallel with a 12+ month enterprise cycle
• Familiarity with behavioral health, HR tech, or education technology verticals
• Working knowledge of consent mode v2, enhanced conversions, and privacy-safe measurement practices
• Experience with LinkedIn Matched Audiences, account list uploads, and persona-layered targeting at scale
• Exposure to multi-product or multi-BU marketing environments where budget allocation and attribution require careful segmentation

Responsibilities

• Serve as the primary point of contact and strategic owner for our paid media agency — setting priorities, reviewing plans, holding the agency accountable to performance, and escalating issues or opportunities to marketing leadership
• Own channel strategy across Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, and other relevant B2B paid channels
• Manage budget pacing and allocation across BUs and segments with clear visibility into CPL, MQL cost, pipeline ROI, ROAS, and CAC contribution
• Drive agency execution with the rigor of an in-house team — clear briefs, structured QBRs, documented feedback loops, and a bias toward pipeline outcomes over vanity metrics
• Partner with BU Demand Gen Managers to design and activate 1:1, 1:few, and 1:many ABM plays aligned to account tiering and sales priorities across three business lines
• Build and manage intent-based audience segments in 6sense (or equivalent), translating behavioral signals, keyword intent, and CRM stage data into actionable targeting
• Validate lift from intent-activated audiences against pipeline metrics and refine segmentation logic based on results
• Adapt campaign structure and messaging to accommodate both high-velocity SMB/transactional cycles and 12+ month enterprise sales motions within the same channel framework
• Build and manage campaigns simultaneously optimized for SMB, mid-market, and enterprise audiences, each with distinct personas, value propositions, and conversion paths
• Work with Demand Gen Managers to align channel mix and budget emphasis to the velocity and deal size profile of each BU
• Ensure creative briefs and ad messaging are calibrated by segment, from transactional to complex multi-stakeholder enterprise buying committees
• Partner with Marketing Operations to maintain airtight conversion tracking: GCLID mapping, offline conversion imports to Google, UTM governance, and HubSpot/Salesforce lead source integrity
• Own the feedback loop between CRM stage progression and paid channel bidding — ensuring smart bidding algorithms are fed the right conversion signals
• Flag attribution gaps or conversion data quality issues proactively and drive resolution with MarOps
• Implement robust tagging and attribution including server-side GTM containers, first-party data collection, and event schema design to combat ITP/ad blocker/cookie signal loss with the assistance of agency partner
• Setup, maintenance, and compliance of enhanced conversions and consent mode v2 across all tag firing in cookieless/consent-restricted environments
• Own paid media reporting across all channels, delivering clear visibility into channel-level and BU-level performance in weekly demand gen syncs and pipeline reviews
• Run structured experiments on creative, audiences, bidding strategies, and landing page variants with documented learnings and clear test-and-scale methodology
• Proactively identify budget reallocation opportunities based on pipeline contribution, CAC payback trends, and channel efficiency signals

Benefits

• Generous health, dental, & vision benefits package
• Flexible paid time off
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees