Senior Manager, Performance Marketing

PayPal • Austin, TX

1d • Hybrid

About The Position

PayPal has been revolutionizing commerce globally for more than 25 years, creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure. PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy, operating a global, two-sided network connecting hundreds of millions of merchants and consumers. The company provides proprietary payment solutions, enabling customers to use their accounts for purchases, payments, transfers, and withdrawals, utilizing various funding sources including bank accounts, PayPal/Venmo balances, credit products, cards, cryptocurrencies, and gift cards. PayPal, Venmo, and Xoom products facilitate safer fund transfers between friends and family. For merchants, PayPal offers an end-to-end payments solution with authorization, settlement, instant fund access, and support for customer connections, exchanges, returns, and risk management. It also enables cross-border shopping and global reach for merchants by reducing complexity. PayPal's business is guided by core values of Inclusion, Innovation, Collaboration, and Wellness, ensuring a unified global team focused on customers and community well-being. As a PayPal Senior Manager, Performance Marketing within the PayPal B2B Merchant Marketing organization, this role is crucial for advancing PayPal’s mission and value propositions to Merchants. The full-funnel marketing teams aim to understand customers, identify merchant needs solvable by PayPal products, and develop effective marketing campaigns. The business operates across markets with varying maturity levels and merchants at different stages of their relationship with PayPal. The Senior Manager will help ensure the execution of effective full-funnel performance marketing campaigns to support sustainable revenue growth and efficient customer acquisition.

Requirements

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience

Responsibilities

• Develop and implement omnichannel paid media strategies to drive business outcomes
• Manage audience segmentation and targeting to optimize campaign performance
• Create and maintain an experimentation roadmap to test and refine marketing initiatives
• Allocate budgets across campaigns and channels to maximize return on investment
• Collaborate with leadership, finance, and analytics teams to align strategies and reporting
• Partner with media agencies to ensure continuous campaign optimization and performance
• Oversee the delivery of seamless onboarding experiences across channels
• Embed relevant content across customer lifecycle stages to address key needs

Benefits

• comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most
• flexible, balanced work culture
• holistic approach to benefits
• generous paid time off
• healthcare coverage for you and your family
• resources to create financial security
• support your mental health

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees