Senior Performance Marketing Manager (Meta)

Brightside Health

42d•Remote

About The Position

Brightside is looking for a creative and analytical Senior Performance Marketing Manager who knows Meta inside and out. This role is for someone who has personally owned a large, complex Meta growth channels from end-to-end. You'll run one of the newest segments of our portfolio, owning performance marketing strategy for a new service line — management, reporting, optimization, and testing across paid search, affiliates, content marketing, display, and other channels — while navigating the unique dynamics of the healthcare vertical to scale acquisition efficiently. You will leverage your subject matter expertise, digital marketing experience, and our campaign + product + business data to continually optimize and recommend best practices and testing scenarios to make our next success even greater. You will be responsible for helping position our customer promise in the right place at the right time and the right price to scale customer acquisition efficiently. You’ll also stay up-to-date on growth marketing best practices and industry insights to help manage vendor relationships. You’ll help shape how AI and automation reduce manual work across reporting, optimization, and QA so the team can spend more time on strategy. You’ll get real exposure to leadership and help define the next chapter of performance marketing at Brightside Health.

Requirements

4-6 years of experience owning Meta performance growth strategies and tactics, including ad calendars, running large paid social accounts across campaign planning, execution, management, and optimization
Demonstrated expertise in deriving actionable insights and visualizing data using platforms such as Tableau and Amplitude
Strong quantitative and analytical skills; able to use data to optimize day-to-day performance
Refined understanding of A/B test practices; ability to connect product data and marketing data
Advanced Meta tooling experience

Nice To Haves

Experience with writing SQL (BigQuery) queries to manipulate existing data or create custom views for independently exploring data
Experience executing marketing initiatives in healthcare or a similarly regulated industry
Experience with building affiliate or influencer relationships
Experience optimizing a multistep funnel (e.g., Lead > Qualified Lead > Sale)

Responsibilities

Develop and execute the entire performance marketing vision, strategy, roadmap, and initiatives for Meta
Execute and iterate on effective performance marketing across Meta
Analyze and report on campaign and creative performance across Meta
Develop robust A/B and multivariate testing programs to optimize advertising tactics, copy, content, and landing page performance
Support effective attribution, market match testing, and more to ensure data accuracy
Maintain strong knowledge of our target customer, healthcare, digital marketing, and competitive trends
Collaborate to optimize landing page and funnel performance for leads sourced from Meta