Senior Performance Analyst - 1:1 Communications Strategy & Growth

TELUS • Vancouver, BC

9d • Hybrid

About The Position

Join the Communications & Personalization (C&P) team and help drive the future of marketing innovation! Our vision is to Reinvent how we engage with our customers—delivering highly relevant messages on their preferred channels at the perfect moment to maximize sales, ROI, and operational efficiency, all powered by automation and AI. We are seeking an exceptional Growth Analyst to deliver actionable insights, visualize campaign performance, and influence marketing and digital stakeholders through powerful data storytelling and presentation.

Requirements

• 5+ years of proven experience in business growth analysis, market/business intelligence, and database marketing or data warehousing environments.
• Strong Expertise in 1:1 comms (Email, SMS, Push notifications, OB calling) performance analysis, insights generation, and identifying growth opportunities.
• A proactive, entrepreneurial, and continuous improvement mindset, and you love continuously looking for what works, what does not, and identifying new opportunities
• Advanced SQL proficiency for querying and manipulating large-scale relational databases, with primary hands-on experience in BigQuery. Skilled in writing complex queries, aggregating and segmenting customer data, and building reusable logic for recurring reporting.
• Ability to translate ambiguous business questions into structured data pulls with minimal guidance. Experience working directly with marketing or CRM data models (e.g., customer lifecycle, campaign response, contact history tables).
• Python proficiency for automating data workflows, scheduling recurring extracts, and light data transformation. Experience working in Google Cloud Platform (GCP) environments, particularly in conjunction with BigQuery.
• Excellent communication skills for articulating performance, insights, and opportunities to stakeholders and leadership through compelling storytelling.
• Hands-on experience building automated, self-serve dashboards and executive-level visualizations using tools such as Tableau or Looker

Nice To Haves

• Experience in the Telco industry and understanding of Telco market dynamics to inform and influence strategy.
• Familiarity with Postgres is a plus.
• Familiarity with infrastructure-as-code and CI/CD practices using Terraform or Pulumi is a plus.

Responsibilities

• Drive Performance and Insights: Partner daily with Growth Strategy Leads to monitor portfolio performance, conduct weekly pulse checks, and perform deep-dives on underperforming portfolios. Identify what is (and isn't) working, analyze KPI shifts, and recommend new actionable data-driven opportunities.
• Deliver Customer-Centric Insights: Generate customer-centric insights from existing customer data to transform and optimize 1:1 customer experiences. Deliver insights to refine customer targeting and contact strategy (e.g., optimal 1:1 medium, frequency, and number of contacts based on customer lifecycle) to ensure the right message is delivered to the right customer at the right time, through the right medium
• Data Visualization and Reporting: Build dynamic data dashboards in collaboration with Growth Strategy Leads to unlock on-demand campaign performance insights.
• Stakeholder Influence: Transform complex data findings into compelling, accessible, executive-level presentations for all organizational levels. Influence stakeholders to align on new opportunities using high-impact, data-driven insights.
• Data Quality and Agility: Evaluate the effectiveness and accuracy of data sources and collection methodologies, highlighting improvement opportunities to the data enablement team. Operate in a fast-paced, agile environment, adapting to dynamic and evolving needs for campaign performance and insights.

Benefits

• Opportunities for personal development through training, networking, and career development
• Flexible work styles with the ability to work in and out of the office
• An organization that actively supports you giving back to the community you live in
• An organization that is committed to Diversity & Inclusion exemplified by our diverse, global team member-led resource groups and our commitment to ensuring

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed