Senior Paid Social Manager

The Shelf Influencer Marketing Agency

2d

About The Position

Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish. Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale. Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations. Write clear, compelling performance recaps and updates that translate data into business-relevant narratives. Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs.

Requirements

• 3–5+ years of hands-on paid social experience, senior enough to operate with full independence.
• Expert-level Meta and TikTok platform fluency.
• Strong analytical instincts — you read performance, form a hypothesis, take action, and document what you learned.
• Detail-oriented with a track record of error-free execution across complex account structures and larger budgets.
• Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems.

Nice To Haves

• YouTube and Pinterest a plus.
• Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.

Responsibilities

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
• Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish.
• Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale.
• Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations.
• Write clear, compelling performance recaps and updates that translate data into business-relevant narratives.
• Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed