Manager, Paid Social

Adelphi Group•Chicago, IL

6d•$50,000 - $95,000•Hybrid

About The Position

This role is for a Social Manager at PHd agency, within the Media department, specifically focusing on Performance Media. The position involves driving digital strategy, managing junior team members, and serving as a key point of contact for clients and agency partners. The ideal candidate will have in-depth knowledge of paid social optimizations, campaign management tools, advanced social platform knowledge, and a passion for advertising and thought leadership.

Requirements

Bachelor’s degree in marketing, advertising, or communications or relevant post-secondary education, training, or equivalent experience
3+ years of hands-on-keyboard work experience managing paid social media accounts
Be a proactive self-starter
Possess general knowledge of direct marketing principles and strategies
Have polished presentation, communication and listening skills
Have strong organizational skills as applied through an ability to manage multiple projects at once
Be confident in analyzing and acting on marketing data

Nice To Haves

Established as leader with the client and across all departmental teams
Ability to problem solve, such as finding solutions for issues not yet attempted
Proactively share learnings and best practices across the organization
Establish oneself as an expert within their functional department and client team
Identify ways to improve team efficiency and effectiveness, such as new processes
Bring new proactive ideas to help meet client goals and grow business
Ability to consult/educate/negotiate with clients and agency partners
Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors
Ability to present recommendations/ideas to client and internal team
Ability to effectively merchandise successes to the client
Help educate client team on latest trends, best practices, technologies, etc.
Demonstrates appropriate judgment through proper escalation
In-depth knowledge of paid social optimizations (proactive and reactive)
In-depth knowledge of forecasting and opportunity/gap analysis
In-depth knowledge of campaign management tools, including bid rules/management
In-depth knowledge of advanced social platform knowledge across all objectives (awareness, consideration and conversion)
Monitoring new social trends and products and evaluating application to client
In-depth knowledge of research tools/competitive analysis
In-depth knowledge of budget/pacing and billing
Understanding integrated media
Understanding industry trends
Deep understanding of social performance campaigns and activation
Help strategists and coordinators develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
Responsible for overseeing campaign management including pacing, reporting, optimizations, etc.
Ability to develop cross channel performance strategies
Having a passion for advertising and establishing yourself as a thought leader within the office
Staying up to date on industry trends and partner updates
Proactively bringing new opportunities to the team
Proactively bring new ideas for the account for broader business impact
Ensure proper communication between various agency capabilities and performance team
Day-to-day lead on client communications

Responsibilities

Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s)
Establish oneself as leader with the client and across all departmental teams, effectively prioritizing and negotiating needs between all parties
Effectively manage and develop junior team members (mentoring, training, etc.)
Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
Ability to problem solve, such as finding solutions for issues not yet attempted
Proactively share learnings and best practices across the organization
Establish oneself as an expert within their functional department and client team
Identify ways to improve team efficiency and effectiveness, such as new processes
Bring new proactive ideas to help meet client goals and grow business
Ability to consult/educate/negotiate with clients and agency partners
Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors
Ability to present recommendations/ideas to client and internal team
Ability to effectively merchandise successes to the client
Help educate client team on latest trends, best practices, technologies, etc.
Demonstrates appropriate judgment through proper escalation
In-depth knowledge of paid social optimizations (proactive and reactive)
In-depth knowledge of forecasting and opportunity/gap analysis
In-depth knowledge of campaign management tools, including bid rules/management
In-depth knowledge of advanced social platform knowledge across all objectives (awareness, consideration and conversion)
Monitoring new social trends and products and evaluating application to client
In-depth knowledge of research tools/competitive analysis
In-depth knowledge of budget/pacing and billing
Understanding integrated media
Understanding industry trends
Deep understanding of social performance campaigns and activation
Help strategists and coordinators develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
Responsible for overseeing campaign management including pacing, reporting, optimizations, etc.
Ability to develop cross channel performance strategies
Having a passion for advertising and establishing yourself as a thought leader within the office
Staying up to date on industry trends and partner updates
Proactively bringing new opportunities to the team
Proactively bring new ideas for the account for broader business impact
Ensure proper communication between various agency capabilities and performance team
Day-to-day lead on client communications