Senior Paid Search Manager

Fingerpaint Marketing•Cedar Knolls, NJ

About The Position

As a Senior Manager, Paid Search at Fingerpaint, you will partner with internal teams on all aspects of paid search strategy, activation, optimization, and reporting for a portfolio of clients in the pharmaceutical and health & wellness industry. Your key responsibility will be elevating the impact of paid search campaigns within the spectrum of our clients’ omnichannel media strategies. Your day-to-day will involve deep collaboration with not only our clients, but also within the fabric of our agency—partnering closely with the extended media team, the digital analytics team, and other cross-functional departments to define strategies and enhance outcomes. You will be instrumental in crafting a cohesive narrative across platforms, ensuring our advertising campaigns resonate, perform, and keep up with the dynamic, ever-evolving digital landscape.

Requirements

2+ years of experience in managing Paid Search accounts.
Strong business and leadership skills to make independent decisions affecting campaign management
Ability to make data-driven recommendations based on statistically significant data sets
Meticulous attention to detail and ability to thoroughly and effectively QA campaigns, budget workbooks, and other client deliverables
Strong working knowledge of MS Office, particularly Excel (V-Lookups, Pivot Tables), and PowerPoint
Knowledge of Web Analytics software, such as Google Analytics and Tableau, and bid management tools like Search Ads 360
Pharmaceutical experience is required

Nice To Haves

Experience with mentoring, managing, and team development preferred
Google Ads, Bing Ads, Search Ads 360 certifications are a plus
Organic SEO experience is a plus
Fluency in Spanish is a plus

Responsibilities

Assist in strategy development and tactical rollout of paid search, YouTube, and native text campaigns
Perform competitive audits, keyword research, and develop ad copy for assigned clients that align with overarching brand goals and strategies
Contribute to client strategy discussions and lead reporting presentations as the paid search subject matter expert, showcasing a deep understanding of the campaign, market, and role of paid search in achieving brand objectives
Foster and manage vendor relationships
Work closely with digital and analytics teams to develop KPIs and measurement plans, ensuring strategies are data-informed and results-driven
Partner with digital strategy team to identify key site actions and implement performance tags as needed
Collaborate with media and brand strategy teams to ensure campaigns align with omnichannel and brand objectives
Partner with scientific strategists to understand paths to diagnosis and treatment to identify corresponding search behaviors
Frequent and thoughtful monitoring of campaign performance to identify testing and optimization opportunities based on spend, engagement rates, and pacing to campaign goals
Synthesize campaign activity into actionable reporting insights that tells holistic story across all channels
Coordinate with at least one analyst and QA their work to ensure alignment with Fingerpaint and industry best practices
Collaborate with Paid Search supervisor on the growth and development of the team through training, goal setting, and mentorship
Stay informed about the latest trends, technologies, and regulations in the search marketplace through research and/or industry events and conferences to contribute to thought leadership and agency points-of-view for internal and external distribution
Coordinate with internal teams to complete keyword research and develop ad copy that align with best practices
Oversee campaign performance, working media budgets, and optimizations in a hands-on manner
Conduct quality assurance of associate team’s work across implementation and ongoing management, including for financials