Senior Paid Media Strategist

RYNO Strategic Solutions

6h•$75,000 - $85,000•Remote

About The Position

The Senior Paid Media Strategist will strategize, implement, optimize, and monitor effective paid media campaigns to ensure we're exceeding our clients' goals and expectations. In this role, you will meet directly with large or enterprise clients to discuss strategy, review paid performance, and realign on growth objectives. You'll bring the passion and drive to analyze data and develop actionable solutions to continuously improve campaign results. As a subject matter expert, you will be strategic, detail-oriented, client-facing, and data-driven.

Requirements

3+ years of experience in Paid Media, preferrable within a fast-paced marketing agency setting
Expertise in Google Ads, Microsoft Ads, and Meta Ads
Hands-on experience in ad management tools and performance-driven campaigns required
Experience in developing performance presentations, A/B and multivariate testing, and data analysis to drive measurable results
Strong attention to detail, organizational and time management abilities
Adept at managing multiple projects simultaneously in a fast-paced and high-volume environment with conflicting priorities
Excellent communication skills, both internally and externally
Proficiency in Microsoft Excel
Ability to work independently and collaboratively

Nice To Haves

Experience with AdPulse and Optmyzer experience preferred

Responsibilities

Create, manage, and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals
Monitor the pacing of paid media campaigns to ensure no under or over-delivery
Analyze paid campaign performance to develop and implement strategies to continually improve performance
Track and report performance metrics of paid marketing campaigns
Effectively communicate campaign results and any strategy changes to stakeholders
Conduct and communicate competitive client research, develop and implement strategies to position clients in front of their competitors
Provide recommendations on landing page optimizations and strategies to improve paid media performance
Mentor junior members of the team
Share expertise in all utilized ad-serving platforms and share that knowledge with the rest of the Paid Media team
Collaborate with the Paid Media Manager to identify areas of inefficiency within the processes and strategy of the Paid Media team
Act as a thought leader and subject matter expert to internal and external stakeholders
Build and lead Paid Media team trainings and host office hours
Train new hires to ensure they can successfully fill their role and responsibilities
Additional job duties as assigned by management