Senior Paid Media Strategist

Northern•Toronto, ON

1d•CA$80,000 - CA$110,000•Hybrid

About The Position

Northern is growing, and we are looking for experienced Senior Paid Media Strategists to join our future talent community for an anticipated busy season in Q3/Q4. In this pivotal role, you will take complete ownership of strategy and end-to-end execution for our key client accounts. We want a data-driven leader who can build high-performing, cross-channel paid advertising campaigns that deliver measurable business results. As a senior member of the team, you will pair deep technical expertise with strategic vision. You will naturally lead every stage of the campaign lifecycle, from initial research and media planning to hands-on implementation, proactive optimization, and insightful reporting. Our Connected Workplace Program allows you to work remotely, in a hybrid model, or fully in-office. Preference is given to Ontario-based employees due to the requirement for occasional in-person client and team meetings.

Requirements

5+ years of experience in digital advertising, with a focus on paid campaign execution
3+ years of performance marketing management.
Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience
Proven track record of developing and executing high-performing digital advertising strategies across platforms such as Google Ads, Facebook Ads, and YouTube
Hands-on experience managing campaigns in Facebook and Google Ads, including SEM, PPC, and CPM trends
Comfortable presenting campaign metrics and performance insights, both internally and to clients
Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics (certification is an asset)
Google Ads and Google Analytics certifications are preferred
Strong analytical mindset with the ability to make data-driven decisions
Thrives in fast-paced environments, balancing independent ownership with strong collaboration skills
Supreme attention to detail
Comfortable with daily video conferencing and remote communication tools

Nice To Haves

Google Ads and Google Analytics certifications are preferred

Responsibilities

Lead paid media strategy and execution across platforms like Google, Meta, TikTok, Pinterest, Snap, and LinkedIn - owning campaign planning, setup, optimization, and reporting
Develop data-driven campaigns that align with client goals and KPIs, using research, audience targeting, and performance insights to drive measurable results
Monitor and manage campaign performance, making strategic optimizations, troubleshooting issues, and proactively identifying opportunities for improvement
Create and present detailed reports and performance insights, clearly communicating results, trends, and actionable recommendations to clients and internal stakeholders
Act as a trusted client partner, participating in calls, providing strategic direction, and ensuring alignment between campaign execution and business goals
Oversee campaign quality and performance, reviewing and optimizing ad copy, landing pages, creative assets, and campaign structures in collaboration with cross-functional teams
Own media pacing and budget management, ensuring campaigns stay on track and aligned with planned spend and performance expectations
Stay current on digital marketing trends and platform updates, sharing insights with the team and applying new tactics to push performance
Mentor and support junior team members, reviewing work, providing feedback, and sharing best practices to strengthen department expertise
Support business growth efforts, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts
Provides feedback, direction and mentorship to Jr Paid Media members