Paid Media Strategist

Upgrow•San Diego, CA

5d•Onsite

About The Position

Accelerate Growth for Remarkable Brands. Most agencies hire people to manage campaigns. At Upgrow, we hire strategists who solve growth problems. We're a boutique performance marketing agency based in San Diego that helps ambitious B2B SaaS and technology companies grow through Google Ads, LinkedIn Ads, SEO/AEO, analytics, and conversion optimization. Our clients range from fast-growing startups to established technology companies, and they partner with us because they expect thoughtful strategy, relentless execution, and measurable business outcomes. We're intentionally small because we believe great work comes from exceptional people-not layers of management. If you're looking for a place where you'll own strategy, influence client growth, work alongside talented teammates, and continually improve your craft, we'd love to meet you. This isn't a campaign management role. You'll become the trusted growth advisor for a portfolio of B2B clients, partnering directly with founders, CMOs, and marketing leaders to solve complex acquisition challenges. You'll own strategy, guide execution, and measure success by business outcomes-not clicks and impressions. You'll work alongside a team of specialists who support campaign implementation, allowing you to focus on higher-value thinking, experimentation, client leadership, and performance.

Requirements

3+ years managing Google Ads campaigns
Experience leading strategy for B2B lead generation campaigns
Strong communication and presentation skills
Analytical mindset with the ability to turn data into decisions
Experience managing multiple clients and business stakeholders

Nice To Haves

LinkedIn Ads, Meta Ads, Reddit Ads, Programmatic Ads or equivalent
Agency experience
B2B SaaS or technology experience
Experience with tracking, analytics or conversion optimization

Responsibilities

Develop acquisition strategies that align with pipeline and revenue goals.
Identify new opportunities, challenge assumptions, and continually improve account performance.
Become the primary strategic partner for 5–8 clients.
Lead meetings, communicate insights clearly, and build long-term trusted relationships.
Work closely with our Paid Media Specialists to ensure campaigns are executed to a high standard.
Jump into accounts when needed to troubleshoot, QA, or solve complex problems.
Use AI thoughtfully to improve research, analysis, reporting, QA, and strategic thinking.
Share ideas that improve how our agency works-not just your own accounts.