Senior Paid Media Specialist
About The Position
Etna Interactive, a digital marketing agency with a 25-year legacy of helping elective healthcare practices grow, is seeking a full-time, fully remote Senior Paid Media Specialist with exceptional communication skills and expertise in paid media strategy and execution. This remote role is open to candidates residing in California, Arizona, Michigan, Washington, Colorado, or Georgia. We’re looking for a talented individual to join our team and drive client success through data-driven paid media campaigns. In this role, you will collaborate closely with our Client Success, Creative, Sales, and Strategy teams to forecast, develop, manage, optimize, and report on campaigns that deliver measurable results. As an analytical thinker and experienced specialist, you’ll maximize ROI, align campaigns with client goals, and continually innovate to stay ahead in the paid media landscape. You are detail-oriented, self-motivated, and thrive managing multiple accounts with varying budgets. Your technical expertise, combined with a passion for learning, will support our team’s success. Since many of our clients are in the medical field, adaptability and a willingness to learn new industry concepts are essential as you balance complex campaign strategies with a commitment to delivering outstanding results.
Requirements
- Bachelor’s degree in Marketing, Advertising, or Business (preferred)
- 4+ years of relevant experience managing paid media campaigns
- At least 2 years in an agency setting.
- Skilled in full-funnel account management across PPC, Paid Social, and Programmatic/Display channels.
- Solid technical foundation, with expertise in Unbounce, PPC Management Software, SpyFu, Excel, Ahrefs
- Certifications in Google AdWords, Google Analytics, and Meta.
- Exceptional communication and organization skills; can clearly communicate data insights, client updates, and campaign recommendations.
- Enjoys mentoring junior team members and is comfortable engaging with clients on calls when needed.
Nice To Haves
- Familiarity with HIPAA is a plus, given our focus on healthcare.
Responsibilities
- Learn and apply our predictive modelling protocols to client campaigns to minimize risk and proactively shape campaigns for success
- Lead the development of strategic paid media campaigns, aligning them with client goals to deliver high-impact results.
- Drive continuous optimization, managing and enhancing campaigns across platforms to maximize client ROI.
- Consult with clients and teams to ensure paid media efforts integrate with broader marketing strategies, serving as a knowledgeable and reliable client partner.
- Mentor junior team members and collaborate across departments, sharing expertise and fostering a high-performing team environment.
- Monitor and report on KPIs and adjust strategies based on performance insights.
Benefits
- 100% employer-sponsored medical coverage
- 401(K) with matching
- employer-sponsored long-term disability insurance
- progressive PTO system
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
