Paid Media Specialist

DealMaker

10d•$85,000 - $100,000•Hybrid

About The Position

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market. This is a great opportunity to own and scale high-impact campaigns that drive real growth for our issuers. If you're excited to build, optimize, and collaborate — we’d love to hear from you.

Requirements

2–4 years of hands-on experience planning, executing, and optimizing performance campaigns on Paid Social platforms (Meta, TikTok, LinkedIn). Familiarity with Google Ads is a plus.
Comfortable digging into performance metrics like ROAS, CAC, CTR, CPM, and CVR, and know how to evaluate both traffic and conversion KPIs to drive efficient scaling.
Understand how to optimize campaigns across funnel stages, including choosing between ABO vs CBO based on performance goals.
Experience running A/B tests and documenting learnings to improve campaign performance.
Ability to distill performance insights into clear, actionable feedback — both for internal teams and client-facing updates — and enjoy collaborating across functions to align on campaign goals.
Detail-oriented execution, including naming conventions, pacing accuracy, or QAing builds.
Stay on top of evolving ad platforms, privacy changes, and bidding strategies, and eager to test new ideas that drive better results.

Nice To Haves

Google knowledge is a plus
Familiarity with Google Ads is a plus

Responsibilities

Plan, execute, and optimize paid media campaigns with initial focus on Paid Social channels (Meta, TikTok, LinkedIn, etc.). Google knowledge is a plus
Own media buying across multiple accounts to ensure campaigns are on budget and ROAS-positive.
Own pacing and actively seek out opportunities to efficiently deliver planned budgets and expand on those in a ROAS-positive way.
Be open-minded and stay on top of changes to ad platform features, privacy rules, and bidding strategies to test and implement innovations early.
Monitor campaign KPIs daily (e.g., ROAS, CAC, CTR, CPM, CVR) and make regular and real-time optimizations to improve performance.
Perform A/B tests across audiences, creatives, and placements to unlock performance levers and document learnings in Test Trackers.
QA peer builds to ensure continuous improvement and growth of our media buying quality.
Put together weekly/biweekly client and post-campaign reporting on paid media campaigns.
Partner closely with Creative and Content teams to influence and iterate on ad assets that convert.
Provide clear performance insights to inform creative direction and messaging.
Collaborate with Strategy, Partnership, and Operations teams to align campaign strategy with issuer goals and performance milestones.