Senior Paid Media Manager

Choice Hotels International • Maryland, MD

6d • $99,919 - $135,000 • Onsite

About The Position

The Senior Paid Media Manager is a senior individual contributor responsible for leading full-funnel paid media strategies that drive measurable business results across the enterprise. This role serves as a trusted advisor to stakeholders, oversees agency partnerships, and provides expertise across paid search, social, display, video, metasearch, audio, and digital out-of-home channels. The position partners closely with Brand, Analytics, Creative, Finance, and external partners to optimize media investments and improve business performance. Operating with a high degree of autonomy, the Senior Paid Media Manager influences strategic decisions through deep subject matter expertise, data-driven insights, and cross-functional collaboration. Note: This role is not eligible for visa sponsorship now or in the future.

Requirements

• 8+ years of experience in paid media, performance marketing, or related digital marketing disciplines.
• Demonstrated hands-on experience across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, Audio, and DOOH media channels.
• Proven experience leading complex programs, influencing stakeholders, and driving business outcomes without direct authority.
• Experience operating as a senior individual contributor with accountability for strategic initiatives and measurable business results.
• Hands-on experience with major digital media platforms, including Google Ads, Meta Ads Manager, DV360, and The Trade Desk.
• Working knowledge of ad technology platforms, analytics tools, and media measurement solutions, including Google Marketing Platform and Adobe Analytics.
• Experience with attribution modeling, media measurement frameworks, and incrementality testing methodologies.
• Strong proficiency in Microsoft Excel and presentation software for campaign analysis, forecasting, reporting, and executive communications.
• Strategic thinking and business partnership skills.
• Strong analytical and problem-solving capabilities with the ability to convert insights into action.
• Exceptional written, verbal, and presentation communication skills.
• Ability to influence stakeholders and build strong cross-functional relationships.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Ownership mindset, intellectual curiosity, and commitment to continuous improvement.
• Bachelor's degree in Marketing, Business, Communications, or a related field or an equivalent combination of education and relevant work experience.

Nice To Haves

• Experience working in agency and/or in-house marketing environments preferred.
• Advanced degree preferred.
• Relevant digital marketing certifications are a plus.

Responsibilities

• Serve as a strategic business partner to key stakeholders by providing recommendations on media investment strategy, channel mix, optimization approaches, and performance opportunities.
• Lead the development and execution of full-funnel paid media strategies across Search, Metasearch, Social, Display, Video, Connected TV (CTV), Online Video (OLV), Programmatic, Audio, and Digital Out-of-Home (DOOH) channels.
• Develop integrated media plans and investment recommendations based on business objectives, market opportunities, and performance insights.
• Partner with internal teams and external agencies to ensure media strategies align with business goals, audience targets, and creative execution.
• Monitor campaign performance, analyze results, and translate findings into actionable recommendations that improve return on investment and business outcomes.
• Drive continuous improvement through structured testing, experimentation, measurement frameworks, attribution strategies, and optimization initiatives.
• Provide thought leadership on media trends, emerging technologies, and innovative opportunities that enhance enterprise marketing effectiveness.
• Lead relationships with media agencies, publishers, and technology partners to ensure execution quality, accountability, and performance excellence.
• Manage media budgets, forecasts, spend pacing, and allocation strategies to ensure financial accuracy and efficient use of resources.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide
• Annual bonus based on the terms of Choice's Management Incentive Plan (MIP)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior