Senior OOH Strategist

Horizon Media•New York, NY

7d•Hybrid

About The Position

Horizon Media, founded in 1989, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Known for its innovative approach and client-focused service, Horizon is consistently recognized on Best Places to Work lists. The company fosters a culture of belonging, valuing diverse perspectives and empowering employees. They hire talented individuals, challenge them, and provide opportunities for growth.

Requirements

A strong, effective communicator.
A problem solver with the ability to develop creative solutions.
Detail oriented with strong organizational skills.
An effective time manager, comfortable working with multiple timelines and deliverables.
Comfortable working within large sets of data and numbers.
A team player, willing to roll up your sleeves.
Takes pride in ownership of work and demonstrates accountability.
Consistently motivated, proactive, and resourceful.
Interested in the media landscape, with a desire to innovate and keep up with trends.
A supporter of and advocate for diversity, equity and inclusion.
BA/BS Degree or relevant work experience.
2 - 3 years media planning and buying experience.
Strong analytical and quantitative skills.
Understanding of media planning terms and concepts such as GRPs, ROI, reach and frequency.
Understanding of Geopath measurement methodology as well as various other available media research tools and studies.
Proficiency working within Microsoft Excel and PowerPoint.

Nice To Haves

Excited to mentor and teach team members.

Responsibilities

Develop and present strategically focused plans and recommendations in collaboration with OOH Supervisor/Associate Director.
Write department POVs on new opportunities and identify new trends and opportunities within the industry.
Stewardship of OOH media plans from inception through completion, including issuing RFPs, negotiating buys, providing back-up research data, and providing unit maps.
Work with the Business Solutions Team to ensure plans are on strategy and meet client objectives.
Oversee the posting of media to ensure accurate and timely campaign execution.
Oversee the traffic and production process to ensure proper approvals and timely delivery of creative/materials to vendors.
Participate in potential market rides when available.
Cross-check plans and supporting documents for accuracy (billing, specs, contracts, etc.).
Keep the team updated on the status and timing of deliverables.
Ensure client documents (decks, POP & POVs) are clear, concise, and client-ready.
Maintain a thorough understanding of account/client nuances.
Manage internal and external relationships, maintaining and strengthening communication with the Business Solutions team and vendors.
Maintain an in-depth knowledge of available vendors and media formats in relevant markets.
Attend vendor meetings and presentations, participating as an active stakeholder.
Guide junior team members through the planning process and assist with day-to-day account maintenance.
Manage ongoing communication with senior leads, relaying issues and status updates.
Stay up to date on the OOH space and trends, maintaining familiarity with vendor updates and offerings.
Continue to advance knowledge of the media industry, Horizon Media, and clients.
Participate in Horizon’s training programs and other syndicated and proprietary training sessions.
Participate in strategy development and brainstorming meetings with the Business Solutions team.
Collaborate with OOH vendors to bring innovative, engaging, and creative ideas to clients.
Educate Business Solutions on status, processes, and new developments in the OOH space.
Oversee the contracting process for approved media buys to ensure adherence to process.
Oversee Assistant Strategist’s follow-up in collecting signed ATBs and counter-signed contracts.
Guide the team in setting goals, project tasks, and timelines.
Provide education on best practices, media principles, and the industry.
Participate in the interview process for Assistant/Planner roles.