Senior Strategist

Adelphi Group•Toronto, ON

1d•CA$80,000 - CA$100,000•Hybrid

About The Position

As a Senior Strategist, you bring key strategic leadership and guidance to multidisciplinary teams. You effectively communicate your findings to varying audiences—from creative to technical team members. And you have a full understanding of your client, their competitors, and key industry trends relating to their business. You are comfortable in at least two strategy disciplines—business analysis, qualitative consumer research, web analytics, and information architecture—but we will welcome your balanced working knowledge of all. Most importantly, you live and breathe insights—about a client’s business, their competitors, and their customers.

Requirements

3-4 years of related experience in strategy, account and brand planning, business analysis, qualitative research, marketing consulting or information architecture.
Previous experience in the automotive industry is required.
Experience with digital websites, including familiarity with user experience, metrics and search strategy.
Experience developing proposals and presentations for clients.
Strong communication skills for complex subject matters, including experience with written proposals and verbal client presentations.
Experience with qualitative and ethnographic research driving the creation and implementation of digital design personas.
Strong multi-tasking, independence and flexibility.
A commitment to learning.

Nice To Haves

Experience using AI and/or LLM tools to accelerate insight development.
Past experience working in a large agency environment.

Responsibilities

Guide quantitative and qualitative research initiatives, partnering with research, social, and marketing science teams to analyze consumer behavior, social listening, and web analytics.
Conduct deep‑dive analysis into clients, industries, competitors, and digital ecosystems, including audits and competitive benchmarking across markets.
Synthesize research into clear insights and strategic narratives, developing creative briefs and communicating findings to clients and internal teams.
Identify opportunities to leverage digital technology to strengthen brands’ digital presence, marketing mix, and overall customer experience.
Collaborate with multidisciplinary teams to define, implement, and manage digital strategies, including facilitating agile design workshops for rapid prototyping and testing.
Provide strategic leadership by shaping measurement frameworks, guiding overall strategy development, and contributing thought leadership across research, insight, measurement, and planning disciplines.
Demonstrate the value of integrating Strategy services and activities into all client engagements.
Become an authority on the client’s business sector, and provide insight and perspective on the client’s strategic direction.