Senior Officer, Individual Giving Renewal

Canadian Unicef Committee•Toronto, ON

6d•CA$60,000 - CA$64,000•Hybrid

About The Position

UNICEF Canada is seeking a talented and high-performing individual to join their team as a Senior Officer, Individual Giving Renewal. This role is part of the Individual Giving team and focuses on re-engaging and stewarding generous supporters who make one-off gifts below $10,000 annually. The position drives day-to-day activities for the direct mail marketing program, email marketing, and the Survival Gifts® symbolic giving catalogue. This role is crucial for growing the portfolio, enhancing donor retention, and maximizing value from existing audiences. The Senior Officer will ensure effective project management and cross-functional collaboration to keep initiatives on track and within budget, working closely with internal teams and external partners to optimize the portfolio and improve efficiency, outcomes, and teamwork in a results-driven environment. With a focus on direct response fundraising and stewardship programs, this role supports efforts to achieve revenue targets exceeding $10 million annually and plays a critical role in retaining donors while building pipelines for Pledge (monthly giving), Legacy, and Major Donor programs.

Requirements

A university degree, college diploma, or equivalent experience in marketing, business, or a related field.
3–5 years of experience in marketing or fundraising (direct mail campaign experience an asset).
Proven track record of executing successful direct response campaigns with measurable ROI.
Strong organizational and time management skills with the ability to multi-task and meet deadlines.
Knowledge of data management, analytics and effective marketing best practices.
Experience using a cloud-based project management system, such as Asana or Monday.
Results-driven, detail-oriented and able to follow through on timelines.
Excellent written and verbal communication skills.
Self-motivated team player with a proactive approach, transparent communication style and collaborative mindset.
Genuine interest in UNICEF Canada’s mission and work.
Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Nice To Haves

Direct mail campaign experience
Experience with Raiser’s Edge
Digital marketing experience
French language skills

Responsibilities

Collaborate with the Manager, Individual Giving Renewal to lead project management and support creative reviews for campaigns targeting existing annual giving donors, including Direct Mail, Email, Digital Telemarketing and SMS.
Support relationship management with key external vendors (e.g., creative teams, printers, Canada Post, telemarketing vendors), including developing detailed project briefs, ensuring smooth campaign execution and conducting follow-ups to maintain strong partnerships.
Assist in developing and executing email campaigns with multiple web assets, maintaining the email file and advising internal teams on digital best practices for optimization.
Project-manage the development and implementation of stewardship touchpoints (primarily through email) for annual giving donors, including regular, mid-level and emergency audiences.
Identify opportunities for testing and innovation to enhance campaign performance, incorporating market trends into stewardship and appeal strategies.
Project-manage the periodic update of supporter thank you letters, including digital auto-responders and tax receipt letters for annual giving campaigns.
Foster collaboration by coordinating with internal teams to support integrated fundraising opportunities.
Participate in planning and strategy sessions for the Individual Giving program.
Review weekly gift reports and dashboards to monitor trends and identify insights.
Provide ongoing reporting and analysis for each fundraising activity/program, including budget-to-actual expense and revenue tracking, campaign performance, and audience retention. In collaboration with the Senior Manager, recommend corrective actions to optimize revenue and expense ratios.
Ensure data accuracy and integrity by adhering to organizational business rules.
Collaborate with the Digital Innovation & Technology team to request and set up appeal codes for campaign tracking.
Develop post-campaign analyses and recommend improvements for future initiatives.
Lead testing strategies for email and direct mail campaigns to ensure continuous optimization.
Pull, interpret and present data and reports, applying strong analytical and project management skills to prioritize and manage multiple projects.
Contribute to annual planning, budgeting, goal setting and team processes.
Track work and spending against budgets for both projects and the overall program.
Review and approve invoices for accuracy before submission.
Track and process all invoices for the Renewal and Survival Gifts portfolios.
Maintain records of marketing campaign samples, cataloging them for historical tracking and testing purposes.
Present weekly status updates on key program areas.
Develop project plans, including workback schedules and roles and responsibilities, in collaboration with teammates.
Manage deadlines by scheduling and monitoring tasks in Asana (cloud-based project management tool), tracking timelines, proactively communicating with stakeholders and resolving potential issues.
Schedule and lead meetings, capturing and communicating key takeaways and actions.
Serve as point of contact for external partners, including agencies, vendors and media partners.
Act as an internal liaison among teammates and coordinate campaign reviews, approvals and feedback processes.

Benefits

Extended Health/Dental benefits
Healthcare Spending Account
Wellness Account
Life, AD and D, and Long-Term disability insurance coverage
Employer contributions (5%) to a Group Pension Plan
Access to parental leave top-up
Flexible-hybrid work environment
Minimum 3 weeks of annual vacation (increases with time served) and 1 additional day per year of service (max 30)
10 paid sick days
2 personal days
9 to 11 employee wellness days
Discounted rate for a GoodLife gym membership
Access to an Employee and Family Assistance Program
Access to a comprehensive global learning platform with over 1600 courses, webinars and resources
Internal leadership development, training, and mentorship programs
Opportunities to access both local and global stretch assignments