Senior Off-Page SEO & Link Building Specialist

OnePet•League City, TX

About The Position

This role is focused on building a stronger, more diverse, and valuable backlink and off-site brand profile to improve search rankings and organic traffic. The specialist will be responsible for creative link acquisition, digital PR and media outreach, traditional link building tactics, evaluating paid placements, and improving brand visibility across various search and answer engines. Experimentation and continuous testing of new approaches are encouraged, with the understanding that the overall program's success is paramount.

Requirements

Ability to acquire high-quality backlinks through multiple strategies beyond just paid placements or mass outreach.
Skill in evaluating the genuine value of backlink opportunities using data and judgment.
Experience in developing and executing creative link-building campaigns from conception to acquisition.
Proficiency in conducting effective outreach to journalists, bloggers, publishers, website owners, and partners.
Experience in evaluating and negotiating paid placements, not just accepting quoted prices.
Knowledge of competitive backlink analysis, reclamation, prospecting, and other core off-page SEO techniques.
Understanding of GEO/AEO and the importance of off-site brand mentions and citations.
Ability to use AI to significantly increase research, prospecting, outreach, analysis, and execution capacity.
Experience running multiple campaigns independently and prioritizing time based on expected impact.
Effective communication skills in English, both internally and externally.
Ability to discern when to experiment, scale successful strategies, and discontinue ineffective ones.
Proven track record of producing results in link building, regardless of industry or previous work environment (agency, in-house, independent).

Responsibilities

Develop creative link acquisition campaigns and angles that incentivize publishers to link.
Conduct digital PR and media outreach by identifying newsworthy angles, pitching stories, and building relationships with journalists and publishers.
Execute traditional link building tactics including competitive link-gap analysis, reclamation, broken-link opportunities, unlinked mentions, guest contributions, partnerships, and directory submissions.
Identify, evaluate, negotiate, and manage paid link placements, assessing their quality, risk, and value.
Pursue brand mentions, citations, and off-site signals to improve visibility on platforms like ChatGPT, Google AI experiences, Perplexity, and other answer engines.
Continuously test new approaches and maintain reliable campaigns to produce consistent results.
Understand the backlink profiles of assigned sites, identify opportunities, communicate strategies, and execute link-building efforts.
Utilize AI heavily for automation, research, prospecting, outreach, analysis, and execution.
Build relationships, negotiate terms, develop assets, and run outreach campaigns.
Recognize and discuss SEO, reputational, or financial risks associated with opportunities before proceeding.
Report on weekly and monthly progress, maintaining structured tracking for campaign and tactic performance.