Senior SEO Specialist

Modern Family Law

1d•$110,000 - $120,000•Remote

About The Position

Modern Family Law, a fast-growing national law firm specializing in family law, is seeking a Senior SEO Specialist. Organic search is one of our largest sources of new clients, and we are continuing to invest in its growth. Our current SEO footprint spans five states and 15 markets. In November, the firm plans to launch a new website structured around state, market, and practice-area content. Local search, technical SEO, content strategy, and AI search visibility must move forward together. This role will help advance them in parallel. You will be measured on consultations attributed to organic search, commercial search visibility in the markets where we practice, and the technical health of the website supporting both. We use Google Search Console, GA4, and HubSpot to measure performance and connect SEO initiatives to business outcomes.

Requirements

Four or more years of professional SEO experience, including at least two years supporting multi-location or multi-market websites.
Strong technical SEO expertise, including the ability to interpret crawl reports, diagnose rendering issues, and collaborate effectively with web developers to resolve technical problems.
Advanced proficiency in Google Search Console and GA4, with the ability to use first-party data to evaluate performance, identify opportunities, and make informed recommendations.
Experience managing the technical SEO requirements of at least one website migration through launch and post-launch monitoring.
Demonstrated experience connecting SEO initiatives to measurable business outcomes, including qualified leads, consultations, conversions, or revenue—not solely search rankings.

Nice To Haves

Experience working in the legal, healthcare, or another regulated professional-services industry.
Hands-on experience using AI-search visibility and answer engine optimization tools to monitor citations, brand presence, and share of answer.
Experience implementing and validating structured data and schema markup.
Spanish-language SEO
Experience using HubSpot to track organic leads, consultations, and conversions through the client-acquisition funnel.

Responsibilities

Own and manage local search performance across Denver, Colorado Springs, Fort Collins, Oakland, San Jose, Palo Alto, Austin, San Antonio, Dallas, Seattle, Bellevue, Everett, Atlanta, Savannah, and Alpharetta. This includes Google Business Profiles, local landing-page structure, citations, review signals, and the internal-linking strategy that connects state guides and city pages to consultation opportunities.
Take on strategy, planning, and organization/documentation of technical SEO readiness for the planned November website launch and continue managing the site’s technical health following the migration. This includes crawl and index health, rendering, redirects, canonical tags, structured data, and post-launch monitoring.
Own and expand the firm’s visibility across AI-powered search platforms, including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. Use citation and visibility data to identify opportunities and strengthen the firm’s presence, particularly outside Google, where visibility is currently limited.
Identify content gaps, develop the keyword and content map, and prioritize the order in which content is created.
Measure and report the impact of SEO initiatives using Google Search Console, GA4, and HubSpot. Evaluate whether changes improve impressions, clicks, and consultations, and clearly identify initiatives that do not produce the intended results.
Collaborate with Content, Web, and Marketing leadership to align technical SEO, content development, website changes, and organic growth priorities.