Senior National Account Manager - 12 month FTC

Allwyn UK

7d•Hybrid

About The Position

Allwyn UK, part of the Allwyn Entertainment Group, is seeking a Senior National Account Manager for a 12-month fixed-term contract. This role is crucial to the company's vision of changing lives daily and responsibly growing The National Lottery. The company aims to significantly increase funds for good causes and is undergoing a large-scale transformation. The Senior National Account Manager will report to the Retail Sales Controller and will be responsible for the commercial direction and performance of the Asda, Morrisons, and Morrisons Daily portfolio. This includes strategy, Joint Business Planning, senior negotiation, in-store and digital execution, performance management, and investment governance. The role involves direct account ownership and people leadership, aiming to create clarity, capability, and accountability within the team.

Requirements

Significant experience leading major multiple retail accounts with high turnover and complexity, from strategy and business planning through to execution and performance delivery.
A strong record of delivering commercial growth through Joint Business Planning, senior negotiation, insight-led selling, and disciplined account management.
Direct line management experience of National Account Managers and/or National Account Executives, with evidence of coaching people to higher performance.
Proven ability to build and influence customer relationships at director level across multiple functions.
Strong financial acumen, including forecasting, investment management, performance analysis, and the ability to turn data into clear commercial recommendations.
Experience leading complex cross-functional projects, customer trials, and third-party delivery with significant budgets and multiple dependencies.
Excellent written, verbal, and presentation skills, with the confidence to communicate to senior internal and external audiences.
Proficiency in relevant office, collaboration, and reporting tools.
A full UK driving licence and willingness to travel across the Asda, Morrisons, and Morrisons Daily portfolio and wider UK as required.

Responsibilities

Own the strategy, customer plan, and commercial performance for designated major retailers (Asda, Morrisons, Morrisons Daily) with targets for sales, revenue, profit, responsible growth, and returns to Good Causes.
Create and deliver Joint Business Plans aligning Allwyn's ambitions with retailer strategies.
Lead senior commercial negotiations to increase distribution, availability, visibility, engagement, and sustainable sales.
Analyze commercial and shopper performance to identify opportunities and risks, translating insights into action.
Own the portfolio forecast and retailer investment plan, including trade marketing and capital expenditure, ensuring governance and ROI.
Identify and commercialize opportunities across retail, e-commerce, Scratchcards, product placement, activation, and new technology initiatives.
Build trusted relationships with retailer stakeholders at various levels across commercial, operations, marketing, digital, and technology functions.
Lead the deployment of Allwyn’s transformation and new license priorities across the portfolio.
Create robust retailer and store communication plans to improve availability, compliance, product execution, and colleague engagement.
Lead strategically important trials and projects, coordinating stakeholders from concept to evaluation.
Deliver Responsible Play priorities with customers, embedding player protection and healthy play principles.
Directly line manage a National Account Manager and a National Account Executive, setting clear outcomes and performance expectations.
Coach the team to build commercial judgment, retailer insight, negotiation capability, and senior stakeholder management skills.
Create an inclusive, high-support, and high-accountability environment.
Use performance conversations, development plans, and delegation to accelerate capability, ownership, and succession.
Lead through others, intervening where seniority adds value while empowering the team.
Role-model Allwyn’s purpose and values in all decisions.
Act as a thought leader for the Retail Channels team, bringing an external perspective on retail, competitors, technology, and shopper behavior.
Partner with the Retail Sales Controller and peers to shape channel strategy and prioritize resources.
Build productive cross-functional relationships to remove barriers and improve decisions.
Represent the Asda, Morrisons, and Morrisons Daily portfolio in leadership forums.
Deputize for the Retail Sales Controller and contribute to wider strategic retail projects.

Benefits

Company Bonus Scheme
Matched pension contributions up to 8.5%
26 days annual leave + 2 Life Days (and bank holidays)
Single Private Health Cover
Complimentary Private Medical
Income Protection
Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
Enhanced Family Leave (Maternity, Paternity, Adoption)
Wellness Allowance £500
Employee Assistance Programme
Discounted Health Assessments
Volunteering Days Matched Funding