Senior Multimedia Producer

Eide Ford Lincoln•Bismarck, ND

About The Position

The Senior Multimedia Producer is responsible for creating engaging visual content that supports the marketing initiatives of the Eide Automotive Group. This position serves as the department's primary creative producer, developing high-quality video, graphic design, photography, and digital content for eight automotive dealerships. Working closely with the Director of Marketing and Marketing Operations Manager, the Senior Multimedia Producer transforms marketing strategies and monthly promotional offers into compelling creative assets that drive customer engagement and support sales initiatives. This role requires an organized, creative professional who thrives in a fast-paced production environment and enjoys managing recurring content creation while maintaining exceptional quality and attention to detail.

Requirements

Associate's or Bachelor's degree in Graphic Design, Multimedia, Digital Media, Marketing, Communications, or a related field, or equivalent professional experience.
Two to five years of professional experience in multimedia production, graphic design, video production, or digital content creation.
Strong portfolio demonstrating proficiency in video editing, graphic design, and digital content development.
Excellent organizational skills and attention to detail.
Ability to manage multiple projects simultaneously while meeting deadlines.

Nice To Haves

Experience with: Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign)
Video production and editing
Motion graphics
Photography and photo editing
Digital asset management
Social media content production
AI-assisted creative tools and workflows

Responsibilities

Serve as the primary producer of video content for the Eide Automotive Group.
Produce monthly promotional videos highlighting manufacturer incentives and special offers.
Create multiple video formats for various advertising platforms, including YouTube, Meta (Facebook & Instagram), paid search, and dealership websites.
Edit, render, export, and deliver video assets according to established production schedules.
Manage video projects from concept through final delivery.
Maintain consistency in branding, messaging, and visual quality across all dealership marketing campaigns.
Develop creative materials that support dealership advertising and internal marketing initiatives.
Design digital advertisements.
Create social media graphics.
Develop promotional materials.
Produce dealership event marketing collateral.
Design recruiting materials.
Create digital signage and presentation graphics.
Update creative assets with current manufacturer offers and promotions.
Capture and manage photography supporting dealership marketing efforts.
Photograph and film dealership events.
Capture vehicle photography and film as needed.
Photograph and film employee recognition and recruiting initiatives.
Produce imagery for community engagement campaigns.
Maintain an organized digital photo video library.
Create visual content that supports dealership social media marketing.
Produce short-form promotional videos.
Content calendar production and management.
Create engaging visual assets for Facebook, Instagram and TikTok.
Develop creative content supporting dealership events and community involvement.
Maintain brand consistency across all platforms.
Maintain the department's creative asset library.
Organize project files.
Archive completed campaigns.
Maintain branding templates.
Manage video templates and graphics.
Ensure creative assets are properly stored and easily accessible.
Deliver creative assets to agency partners and 3rd party vendors.
Work closely with the Marketing Operations Manager and Director of Marketing to execute marketing initiatives.
Translate campaign objectives into creative assets.
Participate in creative planning discussions.
Recommend creative improvements.
Collaborate on campaign concepts.
Support dealership marketing requests as needed.
Assist in improving creative workflows.
Utilize standardized templates to improve production speed.
Identify opportunities to streamline recurring monthly projects.
Assist in developing Standard Operating Procedures for creative production.
Explore new technologies and AI tools that enhance creative efficiency.
Maintain organized production schedules during peak campaign periods.