Senior Media Strategist, NorthAm & LatAm

Palo Alto Networks • Office - USA - CA - Headquarters, CA

8d • $138,000 - $222,000 • Onsite

About The Position

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary The Mission We are looking for a curious architect of growth to lead our media strategy across North America and LATAM. This isn't a set and forget role. We need a Senior Strategist who views media as a laboratory. You will be the bridge between high-level business objectives and the tactical execution that captures the attention of complex Buying Groups in the cybersecurity space. The Impact As a Senior Manager (Individual Contributor), you are the connective tissue between our brand's ambition and the market's reality. You don't just buy media; you orchestrate demand. You will influence everything from the AdTech roadmap to the creative hook, ensuring that every dollar spent is an investment in moving a buying group closer to a decision.

Requirements

• 10+ years in media strategy/planning, with a heavy lean into B2B. You’ve successfully navigated the complexities of long sales cycles and multi-stakeholder buying committees.
• Mastery of the modern media stack that includes Google Marketing Platform, LinkedIn, and Intent platforms (e.g., 6Sense). Experience with CTV, Audio, and Direct/Sponsorships is essential.
• Proven ability to influence creative and content strategy through the lens of media performance.
• You understand the P&L. You can speak the language of Sales and Product as fluently as you speak the language of CPMs and CTRs.
• You have a world-class understanding of the US media landscape and the nuance of the LATAM market, balancing brand-building with the aggressive demand-gen required in B2B SaaS.

Nice To Haves

• Intellectually Restless: You have an innate curiosity. You aren't satisfied with industry benchmarks, you want to know why our performance looks the way it does and how to break the ceiling.
• A Technical Storyteller: You can dive deep into a DSP or an intent platform, but you can also walk into a room of Sales leaders and explain the Buying Group journey in a way that gains instant buy-in.

Responsibilities

• Move beyond the lead. You will design media strategies that identify, engage, and progress entire Buying Groups within target accounts. You’ll connect the dots between individual signals to build a cohesive picture of account intent and readiness.
• You are a diplomat and an educator. You will partner with Field, Product, Sales, and Integrated Campaign teams to ensure media is aligned with product roadmaps and sales cycles. You don't just take orders; you provide a data-backed POV that shapes the broader marketing agenda.
• Use media performance data to influence the creative lab. You’ll provide the why that helps Creative and Content teams build high-performing assets, bridging the gap between what looks good and what drives action.
• While you don’t own the plumbing of our AdTech stack, you are its most demanding user. You’ll maintain a strong POV on our toolkit (6Sense, Demandbase, DV360, etc.), identifying gaps and pushing for innovations that keep us ahead of the curve.
• Lead the charge on select verticals for NAMS and LATAM media across Audio, Video, CTV, Social, Intent platforms,Content Syndication etc. You will aggressively test new channels, questioning traditional optimization tactics to find untapped pockets of growth.
• Propel the team toward a hands-off-the-wheel future where possible. You will identify opportunities for machine learning and automation to handle the mundane, freeing you up to focus on high-level strategy and innovation.
• Connect media metrics to real-world business outcomes. You’ll examine the journey from first touch to closed-won, relentlessly interrogating the data to ensure we are driving high-value business, not just high-volume traffic.

Benefits

• The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed