Senior Media Strategist

Karsh Hagan Madden • ,

11d • $70,000 - $78,000 • Remote

About The Position

We're seeking a Senior Media Strategist to lead the development, execution, and optimization of integrated media campaigns. This role sits at the intersection of strategy, analytics, and collaboration-responsible for translating client goals into high-performing media plans that reach the right audience at the right time.
You'll partner with internal teams, clients, and vendors to build smart, data-informed strategies, oversee campaign execution, and continuously optimize performance. This role also plays a key part in mentoring junior team members and contributing to overall media team excellence.

Requirements

• 3-5+ years of paid media planning and/or buying experience (agency or in-house)
• Strong analytical mindset with the ability to turn data into meaningful insights
• Experience with media research tools (e.g., MRI, GWI, Vivvix) and planning platforms
• Excellent communication and presentation skills
• Proven ability to manage multiple projects, priorities, and deadlines
• Detail-oriented with strong organizational and problem-solving skills
• Proficiency in spreadsheets and media planning tools (Excel/Google Sheets, etc.)
• Collaborative mindset with a positive, proactive attitude

Nice To Haves

• Experience in travel and tourism is a plus

Responsibilities

• Develop and lead omni-channel media strategies aligned to client objectives and KPIs
• Conduct audience, competitive, and industry research to inform media planning and optimization
• Determine strategic media mixes using research tools and data insights
• Collaborate with creative, account, and client teams to ensure cohesive campaign execution
• Oversee campaign setup, performance monitoring, reporting, and ongoing optimizations
• Manage budgets, media authorizations, vendor relationships, and billing reconciliation
• Translate performance data into actionable insights and future-facing strategies
• Stay current on media trends, emerging channels, and new opportunities
• Mentor and support junior team members, fostering growth and collaboration
• Contribute to new business efforts, agency POVs, and internal training initiatives

Benefits

• Competitive compensation.
• Medical, dental, vision, and additional benefits to support you and your family.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• The tools and technology you need to do your best work.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed