Senior Media Specialist

Vision Group•Austin, TX

1d•Hybrid

About The Position

Working at Vision Group’s head office means working for one of North America’s leading vision correction providers. It means being able to make a tangible contribution to the growth of the company while supporting more than 11 brands and 60 clinics across Canada and the United States. It’s about having the wind in your sails and getting things done as a team in a relaxed environment. And all of this, while benefiting from flexible work arrangements tailored to each employee. Join our team, where our Great Place to Work® certification reflects our commitment to creating a culture of support and inclusion for every member of our organization.

Requirements

5+ years of experience in paid media, performance marketing or digital media buying.
Experience managing multi-market and U.S. local-market campaigns.
Experience managing pay-per-performance, affiliate, publisher or third-party lead generation programs.
Hands-on expertise in Google Ads, Meta and YouTube, with experience across TikTok, Connected TV and programmatic platforms.
Working knowledge of offline media, including television, radio and out-of-home.
Analytical, proactive, commercially minded and focused on measurable growth.

Responsibilities

Manage and optimize lead generation and direct response campaigns across Search, Meta, YouTube, TikTok, Connected TV, programmatic and other digital channels.
Manage pay-per-performance campaigns, lead generation partners and third-party lead sources with a focus on lead quality, conversion and ROI.
Manage budgets and pacing across channels and local markets to improve CPL, CAC, conversion, revenue and ROI.
Use performance data to identify opportunities, address underperformance and make clear investment recommendations.
Build and execute structured testing across creative, audiences, bidding, messaging, placements and landing experiences.
Leverage automation, AI, first-party data and lead generation tools to improve targeting, efficiency and scale.
Support media strategy and planning across U.S. local markets, adapting channel mix and investment based on market opportunity and performance.
Analyze market-level results and recommend budget shifts based on lead quality, conversion and business outcomes.
Contribute to integrated media plans across digital and offline channels.
Support traditional media planning and buying, including radio, television and out-of-home.
Partner with Media Strategy, Brand, Creative, Website and CRM teams to improve campaign and full-funnel performance.
Work with lead generation partners and media platforms to ensure strong execution and identify new opportunities.
Stay current on evolving media platforms, lead generation technologies, ad tech and performance marketing best practices.
Have a strong understanding of the overall media landscape, across both digital and traditional channels, and understand the role different channels play throughout the consumer journey.
Understand full-funnel media principles, from awareness and consideration through acquisition and conversion, and how channels work together to support broader business objectives.
Have a strong understanding of audience strategy, media consumption behaviours, channel selection and investment allocation.
Understand key media measurement principles, including reach, frequency, attribution, incrementality and the relationship between media KPIs and business outcomes.
Be comfortable evaluating new platforms, partners, technologies and emerging media opportunities and assessing their relevance within the broader media mix.
Stay current on the evolving media, AdTech and measurement landscape and can translate industry developments into practical implications and opportunities.