Senior Media Planner

Allen & Gerritsen•Boston, MA

About The Position

The Senior Media Planner is a strategic, curious, and collaborative media professional responsible for developing integrated media plans that connect brands with audiences in meaningful ways. This role combines analytical thinking, cultural awareness, creative problem solving, and media expertise to build campaigns that drive measurable business results. Working closely with Strategy, Creative, Analytics, Media, and Account teams, the Senior Media Planner helps bring bold ideas to life through smart, insight-driven media recommendations.

Requirements

3–5 years of media planning and/or buying experience within an agency, publisher, or brand environment.
Strong understanding of integrated media planning across digital, social, search, video, CTV, audio, OOH, programmatic, and emerging channels.
Experience developing media plans, audience recommendations, budget allocations, and campaign strategies.
Experience contributing to client presentations and communicating media recommendations clearly and confidently.
Experience collaborating with Creative, Strategy, Analytics, and Account teams to develop integrated marketing campaigns.
Understanding of how media strategy, audience insights, and creative messaging work together to drive business outcomes.
Familiarity with media research, planning, and measurement tools such as GWI, MRI-Simmons, eMarketer, Nielsen, platform insights, and campaign reporting platforms.
Experience with Google Ads, Meta Ads Manager, Google Campaign Manager 360, DV360, The Trade Desk, or similar media platforms.
Strong analytical skills with the ability to translate data into meaningful insights and actionable recommendations.
Experience using analytics and reporting platforms such as GA4, Looker Studio, Tableau, or equivalent tools.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
Collaborative, curious, and proactive approach to problem-solving.
Passion for media, culture, innovation, and continuous learning.

Nice To Haves

Experience mentoring, training, or supporting junior team members is a plus.
Interest in emerging media, AI-powered tools, retail media, creator partnerships, and evolving consumer behaviors.

Responsibilities

Lead the development of integrated, cross-channel media plans rooted in audience insights, business objectives, and brand strategy.
Own media planning workstreams from brief through execution, ensuring quality, accuracy, and strategic rigor throughout the process.
Develop and manage media budgets, flowcharts, investment allocations, authorizations, trafficking documentation, and campaign timelines.
Lead RFP development and partner negotiations, including drafting briefs, evaluating proposals, identifying opportunities, and making recommendations.
Collaborate closely with Analytics, Buying, Creative, and Strategy teams to translate insights into actionable media recommendations.
Monitor campaign pacing, performance, and optimization opportunities, proactively identifying areas for improvement.
Conduct thorough QA across all plan components, ensuring alignment with strategy, client objectives, specifications, and timelines.
Prepare and present media recommendations, campaign updates, and performance insights to clients and internal stakeholders.
Support forecasting, investment modeling, and scenario planning to help clients make informed business decisions.
Provide mentorship, training, and day-to-day guidance to junior team members.
Stay relentlessly curious about audiences, culture, technology, media innovation, and consumer behavior.
Conduct audience, category, competitive, and marketplace research to uncover strategic opportunities.
Monitor evolving media consumption habits, platform developments, emerging technologies, and industry trends.
Leverage research tools, performance data, and cultural insights to strengthen planning recommendations.
Ask thoughtful questions that challenge assumptions and deepen understanding of client business challenges.
Share learnings, platform updates, and industry developments with the broader team.
Develop media ideas that are culturally relevant, strategically sound, and designed to drive measurable business outcomes.
Contribute to integrated campaign development alongside Creative, Social, Analytics, and Strategy teams.
Partner closely with Creative teams throughout the planning process to ensure media strategy and creative development are aligned from the start.
Contribute media insights, audience intelligence, and channel expertise that help shape stronger creative ideas and campaign concepts.
Identify opportunities where media, content, partnerships, creators, and experiences can work together to create more impactful brand storytelling.
Identify innovative ways to leverage media partnerships, sponsorships, creator collaborations, experiential activations, and emerging channels.
Transform audience and business insights into compelling media narratives and presentations.
Champion test-and-learn opportunities, pilot programs, and new media approaches that advance client objectives.
Partner with Creative teams to ensure media strategy and messaging work together seamlessly throughout the consumer journey.
Stay informed on emerging technologies, AI-powered tools, and evolving media capabilities that shape how audiences engage with brands.
Leverage AI and automation tools to support research, planning, reporting, and workflow efficiency while maintaining strategic oversight and critical thinking.
Explore new platforms, beta opportunities, and media innovations that may create value for clients.
Contribute to a test-and-learn culture by identifying opportunities to improve performance, uncover insights, and drive innovation.
Maintain curiosity around developments in AI, retail media, connected TV, creator partnerships, and evolving consumer behaviors.
Serve as a trusted partner to clients, vendors, and internal teams through collaboration, accountability, and positivity.
Build strong cross-functional relationships with Strategy, Creative, Analytics, Business Leadership, and Media Buying teams.
Mentor junior team members through coaching, constructive feedback, and professional development support.
Communicate proactively and transparently to foster alignment, trust, and team effectiveness.
Contribute to a culture of curiosity, creativity, craftsmanship, and continuous improvement.
Support a healthy team environment through dependability, flexibility, inclusivity, and a solutions-oriented mindset.
Model A&G's values of Curiosity, Creativity, Craftsmanship, and Culture in everything you do.