Senior Media Manager (Programmatic & Paid Social)

VML•New York, NY

12h•$45,000 - $100,000•Hybrid

About The Position

The Senior Media Manager will be responsible for cross-channel media activation and day-to-day management across Programmatic, Paid Social, and Paid Search, as well as maintaining and analyzing campaign performance data. This role will be responsible for assisting and ensuring timely and accurate campaign delivery across the team.

Requirements

Around 3-5 years in a cross channel paid media activation role, digital or media agency experience required
Strong understanding of Programmatic, Paid Social and Paid Search
Hands-on experience in platforms such as: Programmatic DSPs (Amazon, DV360, TradeDesk, or similar), Paid Social Ads Managers (Meta, Tiktok, Linkedin)
Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
Familiarity with conversion tracking methodologies
Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)
Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers

Nice To Haves

Excellent interpersonal skills, including strong written and verbal communication skills
Ability to handle multiple assignments with effective resolution of conflicting priorities
Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment
Quantitative analytical skills and aptitude. You’re comfortable working with large data sets and managing campaigns across a large number of accounts

Responsibilities

Management of client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations and reporting.
Work collaboratively with our Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV and others.
Creates and refines internal and client-facing performance reports in-depth analyses of marketing campaigns
Provides frequent progress reports regarding online marketing efforts and performance metrics to clients
Oversee strategic execution of media campaigns for more junior team members; ensure all media plans are in market and deadlines are met
Presents recommendations to managers, clients and prospects
Actively manages optimizations to assure client success
Assists in the management of tagging and tracking URLs
Executes media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Amazon, Trade Desk, DV360, and others