Senior Media Manager

Minty

20h•Remote

About The Position

Minty is seeking a Senior Media Manager to lead the strategy, execution, and optimization of programmatic media across on-property and off-property channels. This role is AI-native, requiring a leader who treats AI and AI agents as core collaborators to accelerate media planning, automate trafficking workflows, and continuously optimize performance at scale. Reporting to the CMO and working cross-functionally with product, marketing, and sales, this role will define how Minty activates media to drive growth for both shopper and ecommerce brand audiences. You will own media strategy, client-facing proposals, and hands-on execution—ensuring campaigns are launched, optimized, and scaled with precision. This is a high-impact role responsible for translating Minty’s Proactive Commerce platform into high-performing media programs that drive measurable outcomes, revenue growth, and long-term brand partnerships.

Requirements

Bachelor’s degree in Marketing, Advertising, Business, or related field
5–8 years of experience in media planning, programmatic advertising, or ad operations
Hands-on experience with DSPs, ad servers, and programmatic platforms
Proven experience managing end-to-end campaign execution, including trafficking and QA
Experience developing and presenting client-facing media strategies and proposals
Familiarity with ecommerce, affiliate marketing, or performance-driven media models
Strong analytical skills with the ability to translate data into actionable insights
Experience with AI-powered tools and automation platforms in media workflows

Nice To Haves

Deep expertise in programmatic media (display, native, video, CTV, retail media)
Experience with both on-site (owned media) and off-site (paid media) activation strategies
Familiarity with identity resolution, targeting strategies, and measurement frameworks
Experience working in fast-paced, high-growth environments
Background in AI-driven marketing, optimization, or decisioning systems
Strong attention to detail with a focus on executional excellence
Ability to manage multiple campaigns and priorities simultaneously
Comfort leveraging AI agents to automate trafficking, reporting, and optimization workflows

Responsibilities

Develop and lead programmatic media strategies across on-property and off-property channels, aligning with both shopper and ecommerce brand objectives.
Build and present media plans, proposals, and performance narratives to internal stakeholders and external partners, clearly articulating strategy, value, and expected outcomes.
Own end-to-end campaign execution including platform setup, trafficking, QA, launch, and ongoing management across DSPs and ad platforms.
Manage the implementation and trafficking of creative assets, ensuring accuracy, timeliness, and alignment with campaign goals.
Leverage AI and AI agents to automate campaign setup, optimize bidding strategies, generate insights, and improve performance in real time.
Collaborate with product, product marketing, sales, and analytics teams to align media strategies with broader go-to-market initiatives.
Monitor, analyze, and report on campaign performance, continuously optimizing toward KPIs including ROI, conversion, engagement, and revenue impact.
Design and execute rapid testing frameworks to identify new channels, formats, and strategies that drive incremental growth.
Build scalable workflows and systems for media execution, leveraging AI to reduce manual effort and increase throughput.