Senior Media Manager, Family Care (Gestionnaire principal des médias, Soins de la famille)
About The Position
P&G is the largest consumer packaged goods company in the world, with operations in over 75 countries and 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges. We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face. We are looking to fill a current vacancy for a Senior Media Manager to join our team in Toronto office starting immediately. The Senior Media Manager will be accountable for executing local media strategies and leading tactical media planning for a portfolio of brands. This is an exciting opportunity to be a part of a new, innovative approach to P&G media.
Requirements
- Media Expertise: 5-8+ years of media planning experience, including advanced understanding of all media vehicles and channels with in-depth understanding of digital media
- Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations
- Strong analytics background: Able to triangulate between data, brand goals and opportunities, and a test and learn mindset
- Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications
- Strong knowledge of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search
- Has experience coaching or managing employees
- Effective communicator – able to leverage verbal and written communication to drive action.
- Operates with discipline, relentless attention to detail, and strong project management skills.
- Creative problem solving skills - recognizes potential issues and problems, knows when to escalate and propose solutions, where possible.
- Proactive leadership and ownership to drive business and organizational results
- A minimum of a bachelor’s degree from an accredited university, any major.
- You can conduct business in English (written & verbal).
- 5+ years of media planning experience and/or familiarity.
- Have the ability to conduct local business travel as required in your role.
- Be proficient in the following computer applications: MS Word, MS Excel, MS PowerPoint.
Nice To Haves
- French is an asset.
- Ecommerce experience is an asset.
Responsibilities
- Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as Digital, TV, Print, Audio, etc.
- Utilize syndicated planning tools to run reports and develop insights that align with the brand marketing strategies & objectives.
- Manage a Digital Campaign Manager (direct report) and collaborate closely to ensure digital campaigns are created and delivered in line with brand plans.
- Deliver on going data driven media digital campaign optimization recommendations and identify media innovations to drive business growth
- Evaluates existing and emerging media opportunities and brings forward recommendations
- Lead Media Operations including, budget management, stewardship of media buy, proof of performance and budget actualization.
- Lead statuses and coordination and communication with the brand team(s)
- Day-to-day contact for agency partners- collaboration, timing, asset needs, etc.
- Build team capability
Benefits
- Access to P&G’s flexible work arrangements including our hybrid work approach
- Robust Total Rewards Program including flexible benefits, competitive compensation, pension plan after 1 year of service and stock options
- A comprehensive Corporate and Functional onboarding to accelerate your training and development
- Access to employee wellness programs including Employee & Family Assistance Program, employee support system, and psychology benefits
- Domestic Relocation Benefits (if more than 60km from the work location where applicable)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
