Senior Media Manager, Family Care (Gestionnaire principal des médias, Soins de la famille)

PGBPGNGLOBAL • Toronto, ON

39d • CA$121,900 - CA$158,500 • Hybrid

About The Position

P&G is the largest consumer packaged goods company in the world, with operations in over 75 countries and 65 trusted brands. We are looking to fill a current vacancy for a Senior Media Manager to join our team in Toronto office starting immediately. The Senior Media Manager will be accountable for executing local media strategies and leading tactical media planning for a portfolio of brands. This is an exciting opportunity to be a part of a new, innovative approach to P&G media.

Requirements

• A minimum of a bachelor’s degree from an accredited university, any major.
• You can conduct business in English (written & verbal).
• 5+ years of media planning experience and/or familiarity.
• You can start the role from Toronto, Ontario (domestic relocation benefits may apply) and work in office 2+ days per week, based on business need.
• Have the ability to conduct local business travel as required in your role.
• Be proficient in the following computer applications: MS Word, MS Excel, MS PowerPoint.
• Media Expertise: 5-8+ years of media planning experience, including advanced understanding of all media vehicles and channels with in-depth understanding of digital media
• Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations
• Strong analytics background: Able to triangulate between data, brand goals and opportunities, and a test and learn mindset
• Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications
• Strong knowledge of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search
• Has experience coaching or managing employees
• Effective communicator – able to leverage verbal and written communication to drive action.
• Operates with discipline, relentless attention to detail, and strong project management skills.
• Creative problem solving skills - recognizes potential issues and problems, knows when to escalate and propose solutions, where possible.
• Proactive leadership and ownership to drive business and organizational results

Nice To Haves

• French is an asset.
• Ecommerce experience is an asset.

Responsibilities

• Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as Digital, TV, Print, Audio, etc.
• Utilize syndicated planning tools to run reports and develop insights that align with the brand marketing strategies & objectives.
• Manage a Digital Campaign Manager (direct report) and collaborate closely to ensure digital campaigns are created and delivered in line with brand plans.
• Deliver on going data driven media digital campaign optimization recommendations and identify media innovations to drive business growth
• Evaluates existing and emerging media opportunities and brings forward recommendations
• Lead Media Operations including, budget management, stewardship of media buy, proof of performance and budget actualization.
• Lead statuses and coordination and communication with the brand team(s)
• Day-to-day contact for agency partners- collaboration, timing, asset needs, etc.
• Build team capability

Benefits

• Access to P&G’s flexible work arrangements including our hybrid work approach
• Robust Total Rewards Program including flexible benefits, competitive compensation, pension plan after 1 year of service and stock options
• A comprehensive Corporate and Functional onboarding to accelerate your training and development
• Access to employee wellness programs including Employee & Family Assistance Program, employee support system, and psychology benefits
• Domestic Relocation Benefits (if more than 60km from the work location where applicable)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior